Brian Pinkerton first started working on WebCrawler, which was originally a desktop application, on January 27, 1994 at the University of Washington. On March 15, 1994, he generated a list of the top 25 websites. WebCrawler launched on April 21, 1994, with more than 4,000 different websites in its database and on November 14, 1994, WebCrawler served its 1 millionth search query for "nuclear weapons design and research". On December 1, 1994, WebCrawler acquired two sponsors, DealerNet and Starwave, which provided money to keep WebCrawler operating. Starting on October 3, 1995, WebCrawler was fully supported by advertising, but separated the adverts from search results. On June 1, 1995, America Online acquired WebCrawler. After being acquired by AOL, the website introduced its mascot "Spidey" on September 1, 1995. Starting in April 1996, WebCrawler also included the human-edited internet guide GNN Select, which was also under AOL ownership. On April 1, 1997, Excite acquired WebCrawler from AOL for $12.3 million. WebCrawler received a facelift on June 16, 1997, adding WebCrawler Shortcuts, which suggested alternative links to material related to a search topic. WebCrawler was maintained by Excite as a separate search engine with its own database until 2001, when it started using Excite's own database, effectively putting an end to WebCrawler as an independent search engine. Later that year, Excite went bankrupt and WebCrawler was bought by InfoSpace in 2001. Pinkerton, WebCrawler's creator, led the Amazon A9.com search division as of 2012. In July 2016, Blucora announced the sale of its InfoSpace business to OpenMail for $45 million, putting WebCrawler under the ownership of OpenMail. OpenMail was later renamed System1. In 2018, WebCrawler received another facelift and the logo of the search engine was changed.
Traffic
WebCrawler was highly successful early on. In fact, at one point, it was unusable during peak times due to server overload. It was the second most visited website on the internet as of February 1996, but it quickly dropped below rival search engines and directories such as Yahoo!, Infoseek, Lycos, and Excite by 1997.