We Day


We Day is an annual series of stadium-sized youth empowerment events organized by We Charity, a Canadian charity founded by brothers Marc and Craig Kielburger. WE Day events host tens of thousands of students and celebrate the impact they have made on local and global issues. Students earn their tickets by participating in the We Schools program, a year-long service learning program run by We Charity. Each event features a lineup of social activists, speakers and musical performances.

Background

The first WE Day was held in October 2007, at the Ricoh Coliseum in Toronto, Canada. Since then, the program has expanded to include annual events in 17 cities in Canada, the United States, and the United Kingdom, including Vancouver, London, Chicago and Seattle. The event has featured speeches by global leaders such as Al Gore, Elie Wiesel, Martin Luther King III, Kofi Annan and performances by artists such as Demi Lovato, Selena Gomez, Lilly Singh, Jennifer Hudson and Nelly Furtado.
WE Charity does not charge an admission fee for school groups or individual students to attend WE Days. To earn entry, schools must pledge to engage in one local and one international effort. WE Charity provides a limited number of tickets to each school and lets the schools decide how to choose which students attend. As of 2014, WE Days take place in 14 cities worldwide, with more than 200,000 students from 8,000 schools in attendance.
According to the WE Charity website WE Days are funded through dedicated cash and in-kind corporate donations. No program donations from youth or private individuals are used to fund WE Day.
WE Day and its parent organization have been criticized for its industry partnerships, including to companies with ties to child labor around the world. WE Day has also been criticized for perceived promotion of corporate sponsors and for pressuring students to promote we.org through social media. In his work on "orphanage tourism," Joseph Cheer, an academic at the Center for Tourism Research at Wakayama University, has criticized WE Day for promoting a for-profit volunteerism model encouraging participants to essentially reframe selfishness as altruistic. Due to a 2020 controversy concerning a contract award, We Charity has scrapped WE Day "for the foreseeable future" in a restructuring move.

WE Schools

WE Schools campaigns cover a range of social issues, such as "WE Scare Hunger", in which participants collect canned food items for their local food banks each Halloween, and "WE Are Silent", a vow of silence in which participants stay silent for 24 hours in solidarity with children overseas whose rights are not upheld.

Events