Wazi campaign
The Wazi Campaign was a nationwide public awareness campaign that used 3-D animation to convey messages of peace and good governance in Kenya. This initiative was as a result of the bloody Post Elections Violence that rocked Kenya in 2007-08 Kenyan crisis.
The Wazi Campaign was officially launched in Nairobi on 6 December 2012 by the former Permanent Secretary for Information and Communications, Dr. Bitange Ndemo and the Wazi Campaign Director, Lara Mastropasqua and Kenya's satire cartoonist Godfrey Mwampembwa who is also the Executive Chairman of Buni Media.Babu
The main character in the Wazi Campaign Public Service Announcements was called Babu. He is an old man who is adorned in clothes that depict the Kenyan national flag colors. His voice in the PSAs is one that gives a fatherly and comforting advise to the young ones in the society.The Wazi Campaign Objective
The Wazi Campaign's objective was to inspire Kenyans to embrace peaceful elections in 2013 and to promote good governance principles.The Wazi Campaign Pillars
The Wazi Campaign was running a total of 6 PSAs covering the following topics:
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The Wazi Campaign Public Service Announcements were aired on Citizen TV, KBC, Kiss TV, NTV, QTV and KTN who all gave free airtime to the campaign. Fox Theaters were also showing it in their movie theatres after the national anthem.
