Wattstax


Wattstax was a benefit concert organized by Stax Records to commemorate the seventh anniversary of the 1965 riots in the African-American community of Watts, Los Angeles. The concert took place at the Los Angeles Memorial Coliseum on August 20, 1972. The concert's performers included all of Stax's prominent artists at the time. The genres of the songs performed included soul, gospel, R&B, blues, funk, and jazz. Months after the festival, Stax released a double LP of the concert's highlights, Wattstax: The Living Word. The concert was filmed by David L. Wolper's film crew and was made into the 1973 film titled Wattstax. The film was directed by Mel Stuart and nominated for a Golden Globe award for Best Documentary Film in 1974.

Festival production

Development

Stax Record's West Coast director, Forrest Hamilton, came up with the idea for the Wattstax concert. Being in Los Angeles during the Watts Riots in 1965, Hamilton later became aware of the yearly Watts Summer Festival that commemorated the revolt.
Hamilton contacted Stax Records' main offices in Memphis, TN and shared his concept of a benefit-concert for the seventh Watts Summer Festival. At first, Stax was not so sure about putting together a small concert, with big stars, for a small community such as Watts. Tommy Jacquette, the founder of the Watts Summer Festival, was contacted about the festival idea. With Jacquette being supportive, the concert idea was slowly developing into something larger.
Stax president Al Bell, who was very involved in planning the concert, decided that if the festival was going to be as big as he imagined, the festival could not just be held at a small park in Watts. It had to be held somewhere like the Los Angeles Memorial Coliseum. A team of several Stax directors, including Jacquette, contacted the L.A. Coliseum to schedule a meeting. When the meeting took place, the managers at the Coliseum were not convinced that "a little record company" from Memphis could sell enough tickets to fill the stadium.

Marketing

Stax picked a date - August 20, 1972 - which was Isaac Hayes's 30th birthday and a few days after the seventh anniversary of the Watts Riots. The name of the concert - "Wattstax" - was formed to include "Watts", as in the neighborhood, and "Stax", the name of the record company putting the show together. All seats were reserved and only priced at only one dollar each, as Stax wanted to make it possible for anyone to attend. Pre-sales were quite successful, easing concerns about the financial viability of the concert.

Construction

The stage was built the day before the concert, with construction starting in the middle of the night and continuing into the morning. This conflict happened because a football game was scheduled on the night of August 19 between the Oakland Raiders and the Los Angeles Rams, the home team for the Los Angeles Coliseum. Immediately after the football game, trucks full of long wood-planks drove onto the field. The stage was built right in the center of the field and was built high enough where artists could walk/sit under.
A platform was built that lead from the road to the side stairs of the stage. The seats were hand-cleaned and trash was picked up all around the Coliseum. Also, due to the Coliseum's policy, there could be no seating on the field to prevent the grass being ruined for the Rams' next game on August 21. During the Wattstax concert in fact, an issue arose when much of the audience poured onto the field to dance while Rufus Thomas performed "Do the Funky Chicken". Stax executive Larry Shaw immediately asked Thomas to get the audience to return to the stands, leading to a memorable moment in the documentary film when one particular straggler refuses to leave and Thomas makes pointed fun of him.
The bleachers were set-up so that there would be more seating that included a better view of the stage, and a fence was built around the stage for the artists' safety. In addition, a large group of African-American policemen from the LAPD were requested to be scattered inside and outside the Coliseum.
The dressing rooms for Stax's artists were outside/behind the stadium, and two vans were rented to drive the artists up to the stage and back to the dressing rooms. Portable restrooms were rented and placed right under the side of the stage. Colored stage lighting was hammered onto poles on each corner of the stage. Stacked speakers were placed in each corner of the fenced area. below the stage, a long table was placed to hold several open reel tape recorders, capturing the concert performances for later release on records.
A film crew, made up of a significant number of African-Americans at Stax's request, was scattered from the top-row of the stadium to the corners of the stage where the artists were zoomed-in-on. The film crew was told to capture the artists singing, but also get shots of the crowd dancing. 112,000 patrons attended the Wattstax concert, which was said to be the largest gathering of African-Americans outside of a civil rights event to that date.

Festival

At around 1:45 p.m., the Coliseum grounds started to be swarmed with L.A.'s Black population. Guards stamped tickets and told concertgoers where their seats were located. The stadium's seats filled up hastily, while the production-team was making sure everything was good to go. The concert's orchestra and its composer, Dale Warren, sat until 2:38 p.m. ready to play their warm-up instrumental titled "Salvation Symphony". At 2:38 p.m., the first song was performed to a crowd of 112,000.

Performing artists

Film production

The 1973 documentary release of Wattstax includes, in addition to the festival sets by Rufus Thomas, Carla Thomas, the Staples Singers, the Bar-Kays, and many others, musical performances by artists who were unable to perform during the actual Wattstax concert. The Emotions perform the gospel song "Peace Be Still" from the pulpit of the Friendly Will Baptist Church in Watts in a sequence shot several weeks after the Wattstax concert. Johnnie Taylor performs his 1971 hit single "Jody's Got Your Girl and Gone" onstage at the Summit Club in Los Angeles in a sequence filmed September 23, 1972. Little Milton performs "Walking the Streets and Crying" in a lip-synced performance staged near train tracks adjacent to the Watts Towers.
Rev. Jesse Jackson, head of Operation PUSH, was the MC of the Wattstax concert. Richard Pryor appears as the host of the film via interstitial stand-up scenes filmed at a bar following the Wattstax concert. Interspersed between the musical performances is documentary footage of the residents of Watts going about their daily lives, local businesses, as well as interview segments with Black Los Angelians. Rather than being fully candid, these segments feature actors discussing predetermined topics. Among these actors is Ted Lange, later one of the stars of the TV series The Love Boat.

Film releases

As originally edited, the Wattstax film concluded with two performances by Isaac Hayes of hit songs from the motion picture Shaft: "Theme from Shaft" and "Soulsville." Following Wattstax's premiere on February 4, 1973 at the Los Angeles Music Center, but before its wide release in the United States, Stax Films and Wolper Films were informed by Metro-Goldwyn-Mayer, producers and distributors of Shaft, that Wattstax could not be released with Hayes' performance numbers. MGM's contracts for the music in Shaft prevented any use of those songs in any other film until 1978.
As a result, Isaac Hayes was pulled from a tour in Holland to return to Los Angeles and film a new performance number based around his next scheduled single, "Rolling Down a Mountainside." This number concluded the original theatrical release of Wattstax from Columbia Pictures and most subsequent television and home video exhibitions.
Because of profanity used throughout the film's interview segments, Wattstax was rated "R" by the MPAA in the United States, preventing children under 17 from attending the film unaccompanied by an adult. Despite that rating, Stax promoted the film to family audiences, spinning the "R" rating with the promotional tagline "Rated 'R' Because it's Real."
Wattstax was restored and remastered in 2003, using Apple's Final Cut Pro and Cinema Tools to create new film and HD video elements from its original 16 mm film negatives. The original audio elements were used to create a new surround sound soundtrack and new stereo elements for soundtrack album releases. "Theme from Shaft" and "Soulsville" were restored to the film at this time as well.
The restored film first played in limited release in the United States during the summer of 2003. In January 2004, the restored version of the film played at the Sundance Film Festival, followed by a theatrical reissue in June by Sony Pictures Repertory. In September 2004, the PBS series P.O.V. aired a new documentary about the concert and the movie. That same month, the movie was released on DVD by Warner Bros., which obtained the video rights when it purchased the Wolper library.

Album releases

Stax released Wattstax: The Living Word on January 18, 1973. This double-LP album release included live recordings from the Wattstax concert event, as well as a handful of studio recordings - The Staples Singers' "Oh La Di Da" and Eddie Floyd's "Lay Your Loving on Me" - overdubbed with audience reactions. The Living Word sold over 220,000 copies and a second two-disc release, The Living Word: Wattstax 2, followed later that year. Wattstax 2 featured additional live performances from both the concert and related performances seen in the film, as well as studio tracks by other music artists and Richard Pryor.
Coinciding with the preparation for the 2004 reissue of the film, Stax Records released the Wattstax: Music from the Festival and Film three-disc collection, containing remastered versions of live performances from the Wattstax concert and the ancillary Los Angeles shows seen in the film. A 35th-anniversary version was released in 2007.
In 2004, Stax released Wattstax: Highlights from the Soundtrack, a single-disc audio CD featuring only the songs included in the documentary film.

Songs in the film

In order of appearance: