Wag Labs is an American pet care company that offers a technology platform to enable on-demand and scheduled dog walking, training, and other petcare services through a mobile application. According to its website, Wag! services are insured and every pet caregiver passes through a vetting process and extensive background check before being approved to accept work on the platform. The app has been referred to as "the Uber for Dogs". The company’s tagline is “Wag! creates joy for dogs and those who love them.” Wag! donates a portion of walk proceeds to GreaterGood.org’s Rescue Bank and has, to date, provided more than 10 million meals to shelter dogs in the US.
In June 2017, a Wag! contractor was videotaped allegedly "making himself at home" in a user's apartment, including resting on a sofa and taking beers. In November 2017, a Wag! contractor was videotaped allegedly stealing packages from a New York Cityapartment building. The New York Daily News reported on a dog lost by Wag! in September 2017, and later finding the pet weeks later. In February 2020, a Yorkie named Bella was found dead after a Wag! Service. Wag! responded with a statement that included “safety is a company-wide priority for Wag! and incidents of this nature are very rare. In fact, the average service rating on the Wag! platform is 4.97, and every 8 seconds a service is booked on Wag! – with 90% of Wag! customers booking a service weekly.”
Response to COVID-19
In March of 2020, Wag! created a new service type called Wag! Now for miscellaneous pet care needs for pet owners in San Francisco. The service was later released to the entire United States and Wag! partnered with GreaterGood.Org to create the #stayhomeandfoster initiative, connecting independent contractors with dog and cat rescues and shelters to deliver supplies and foster pets to foster homes. As part of the initiative, Olivia Munn connected Henry Golding “with Wag! and GreaterGood.org. The two groups were able to find Golding the perfect match in Stella, a shelter dog from START Animal Rescue.” The last week of February 2020, Wag! made the decision to have all employees begin working from home across all office locations and released communications to pet owners and independent contractors on how best to complete socially distanced walks. According to Adweek, “pet care app Wag sent an email to its users encouraging pet owners to limit interaction with dog walkers by communicating through the in-app chat feature and having the dog’s harness and leash on ahead of time, making for a ‘simple handoff.’ The company also provides small lockboxes to pet owners who request them, making the exchange of household keys a no-contact situation—’essentially, a built-in social distance feature,’ said a Wag spokesperson. According to Wag, nearly 70% of its services are completed with a lockbox or hidden key.”
