WXLF started in 1969 as WNHV-FM, a simulcast of its daytime-only sister WNHV owned by Rex Marshall. Eventually the signals were split and WNHV-FM became WKXE-FM, otherwise known as "95-3 KXE," with a very eclectic presentation of the adult album alternative format, with elements by day, and entire programs by night, presenting blues, jazz, folk, Celtic and world music. In the Upper Valley's first duopoly, WKXE and WNHV were sold to Dynacom Corporation, who also owned WHDQ and WTSV in Claremont, New Hampshire. Amid huge protest, Dynacom flipped the AAA station to a soft adult contemporary format as "Lite 95-3". Over time, "Lite 95-3" evolved into "Wish;" in 1998, the call letters were changed to WWSH. "Wish" was initially a 'trimulcast' of WKXE/WWSH, WZSH in Bellows Falls, and WSSH in Marlboro. The WSSH signal served the Brattleboro area, and maintained a sales office and FCC legal studio on Main Street in downtown Brattleboro. For a time in 1997, "Wish" programming was added to a fourth station, WVAY in Wilmington, Vermont, which subsequently began to simulcast the AAA format of WRSI in Greenfield, Massachusetts as WMTT. In 2001, shortly after Vox Radio Group acquired the "Wish" stations, WSSH became WRSY, simulcasting WRSI ; the WSSH call letters were then moved to the White River Junction station. WSSH and WZSH subsequently dropped the AC format and went to country and took the "Bob Country" handle formerly used by WMXR in Woodstock and WCFR-FM in Springfield prior to their purchase by Clear Channel Communications, owner of competing country station WXXK. After Vox sold WSSH and WZSH to Nassau Broadcasting Partners, the "Bob Country" branding was dropped in favor of "The Wolf." Its signature voice is John Willyard, voice of the CMA Awards since 1996, whose signature voice work is heard on many notable Country stations across North America. WXLF, along with 16 other Nassau stations in northern New England, was purchased at bankruptcy auction by WBIN Media Company, a company controlled by Bill Binnie, on May 22, 2012. Binnie already owned WBIN-TV in Derry, New Hampshire. The deal was completed on November 30, 2012.
