The station signed on in 1962 as WJIG-FM in Tullahoma, Tennessee. In 1987 as WKQD-FM, the transmitter was moved to Elora, Tennessee, and the station began serving the Huntsville market. Its legal station ID at that time became "WKQD-FM, Tullahoma-Huntsville." The station has sported various formats over the years, including Disco, CHR, rock, country, and adult contemporary. After an ownership change in 2003, it switched to a mainstream urban format, originally playing Hip Hop and R&B music as WHRP to compete with heritage urban WEUP-FM. Over the course of several months in late 2005, the station gradually shifted from Hip Hop and R&B to Urban Adult Contemporary as "93.3 WHRP, The Adult Mix." On April 5, 2006, Cumulus acquired 94.1 WXQW, and it immediately began simulcasting WHRP. On December 21, 2007, 94.1 WXQW switched to the WHRP call letters, and 93.3 was assigned WWFF-FM. The new WHRP maintained the Urban AC format, and on January 12, 2008, WWFF-FM switched back to country, again branded as "The Wolf". In 2008, the station's license was reassigned to New Market, Alabama, and the transmitter was again moved, this time to Drake Mountain in Huntsville. The 1,096 foot tower one mile northwest of Elora that once broadcast on 93.3 still stands today and is still owned by Cumulus Broadcasting LLC of Atlanta, GA who acquired it from the Dunnavant family but today, there are no radio broadcast transmissions from it. Following three-and-a-half years of poor ratings as a country outlet, on August 31, 2011, WWFF began stunting with a "wheel of formats" that was predominantly classic country, oldies, CHR, smooth jazz, urban oldies, and urban AC, as well as playing news and history bits from Huntsville history. It also included a tribute to Michael Jackson and snippets of Casey Kasem describing the then-new Compact Disc technology from a 1980s American Top 40 show. At exactly 9:33 AM on September 2nd, the station began airing its new format as "Journey 93-3", with a three-minute introduction, and a short promo by Randy Jackson, former bass player for the 1980s rock bandJourney, followed by their song "Don't Stop Believin'". The format is promoted as a "journey" through 1980s and 1990s popular music, similar to other Journey-branded stations launched by Cumulus in Atlanta and Cincinnati earlier in the summer of 2011. WWFF-FM began airing all-Christmas music on November 16, 2012, at 5 PM, still using the "Journey" moniker. It switched back to its 80s/90s Hits format on December 26 at midnight. On November 14, 2014, after stunting briefly with Christmas music, WWFF returned to country music under Cumulus's Nash Icon format, which focuses primarily on popular country music acts from the 1980s, 1990s and early 2000s.
Ownership
The station was originally owned by Jerry Newton and started circa 1973. In 1987, the station became WKQD and moved the transmitter to Elora, Tennessee, which would cover the original city of license along with the Huntsville area. The Dunnavant family LMAed the station in 1991 and eventually purchased the station outright. On April 1, 2003, the then-WUSX was sold by Athens Broadcasting Co. to Cumulus Broadcasting Inc. as part of a four station deal with a total sale price of $22 million in cash and Cumulus common stock. The acquisition of the stations was completed in July 2003.
