WUPE (AM)


WUPE is a radio station simulcasting a classic hits format with WUPE-FM. WUPE serves the Pittsfield, Massachusetts area. The station is owned by Townsquare Media.

History

WUPE signed on in 1971, as progressive rock WGRG. WGRG became Top 40 WUPE in 1977. WUPE became nostalgia formatted WUHN, in the early 1980s. The format was flipped to oldies in 1990, and then to country in 1996. The WUPE call letters were restored along with the oldies format in 2006.
In August 2013, Gamma Broadcasting reached a deal to sell its Berkshire County radio stations, including WUPE, to Reed Miami Holdings; the sale was canceled on December 30, 2013. In August 2015, WUPE added an FM translator in the Pittsfield area. In October 2016, Gamma agreed to sell its stations to Galaxy Communications; that sale also fell through, and in 2017 the stations were acquired by Townsquare Media.

Translators