WTOV-TV


WTOV-TV, virtual and VHF digital channel 9, is a dual NBC/Fox-affiliated television station licensed to Steubenville, Ohio, United States and also serving Wheeling, West Virginia. The station is owned by the Sinclair Broadcast Group. WTOV's studios and transmitter are located on Burr Avenue in Mingo Junction, Ohio.

History

The station went on air as WSTV-TV on December 24, 1953. It was owned by Rust Craft Broadcasting along with WSTV radio, which went off the air in 2011, and 103.5 FM. When the Federal Communications Commission opened bidding for the channel 9 license, Rust Craft and CBS emerged as the favorites. CBS planned to move the station's license to Pittsburgh in order to get its own station in what was then the sixth-largest market. However, the FCC turned CBS' bid down. The major cities in the Upper Ohio Valley are so close together that they must share the VHF band, and the FCC had opted not to issue any more VHF construction permits to Pittsburgh in order to give Wheeling–Steubenville and the other smaller markets in the area a chance to get on the air. The Wheeling–Steubenville TV market, despite its very close proximity to Pittsburgh and overlapping signals, remains a separate market today.
Channel 9 was originally a CBS affiliate, but also carried a secondary affiliation with ABC, sharing that network's programming with NBC affiliate WTRF-TV. It changed its call letters to WTOV on June 1, 1979 after Rust Craft merged with Ziff Davis and sold off the radio stations. The call letters had been previously used for a TV station in Portsmouth, Virginia that is now WGNT. During its time as a CBS affiliate, the station struggled in the ratings due to the presence of Group W powerhouse KDKA-TV in Pittsburgh, which to this day remains widely viewable in the area both over-the-air and available on cable. The station began phasing out ABC in the 1970s, but continued to carry a few ABC programs in off-hours for many years. Channel 9 had little need to air many ABC shows due to the presence of WTAE-TV and Youngstown affiliate WYTV on cable systems in the area.
On January 7, 1980, WTOV swapped affiliations with WTRF and became an NBC affiliate. At the time of the switch, NBC had struggled in the ratings for a number of years and then-market leader WTRF wanted a stronger affiliation. However, in the ensuing years the affiliation switch began to benefit WTOV. For starters, instead of competing with KDKA-TV for network programming from the nearby Pittsburgh market, WTOV now competed with future sister station WIIC-TV, channel 11, which, until recently, had been one of NBC's weakest major-market affiliates. Secondly, NBC as a whole began to improve in the ratings in the early 1980s, and by the middle of the decade, was America's most-watched network, while CBS went through a serious decline that the network wouldn't recover from until the late 1990s. The affiliation with NBC also gave the station rights to carry the majority of Steelers games via the NFL on NBC package until 1997, and since 2006 a few games per year via NBC's Sunday Night Football, allowing it a good opportunity to establish itself with viewers. These factors led WTOV-TV to surpass WTRF-TV in the ratings in the Wheeling–Steubenville market, a position it now holds by a wide margin.
In 1983, Ziff Davis sold WTOV, along with then-sister stations WEYI-TV in Saginaw, Michigan, WRDW-TV in Augusta, Georgia and WROC-TV in Rochester, New York, to Television Station Partners, L.P. Under the new ownership, channel 9 was the last NBC affiliate known to have used the old "Proud N" in its branding, keeping it for two years after NBC adopted its current simplified peacock logo in 1986. WTOV, along with WEYI and WROC, were sold to Smith Broadcast Group in 1996. In 2000, Cox Enterprises acquired WTOV, along with fellow NBC affiliate WJAC-TV in Johnstown, Pennsylvania on the other side of the Pittsburgh market, from Sunrise/STC Broadcasting. The station dropped the remaining ABC shows from its schedule soon after Cox took over. It also updated its logo to resemble that of sister station WPXI in Pittsburgh, and along with WJAC, the three were occasionally marketed together as a result until WPXI revamped its news graphics and music package.
WTOV's broadcasts became digital-only, effective June 12, 2009.
The station airs tape-delayed high school football games of the week including numerous playoff games of local teams. WTOV aired many college football and basketball games from ABC and ESPN Plus. On June 3, 2010, Dish Network added WTOV, along with PBS member station WOUC and CBS affiliate WTRF as the local stations available to its subscribers in the Steubenville–Wheeling market. WTOV and the other Steubenville–Wheeling area television stations were added to DirecTV on November 23, 2010.
On July 20, 2012, one day after Cox purchased four television stations in Jacksonville, Florida and Tulsa, Oklahoma from Newport Television, Cox put WTOV-TV, WJAC-TV, and sister stations in El Paso, Texas and Reno, Nevada, plus several radio stations in medium to small markets, on the selling block. On February 25, 2013, Cox announced that it would sell the four television stations to Sinclair Broadcast Group. The FCC granted its approval of the sale on April 29, and the deal was consummated on May 2. The deal made WTOV-TV a sister station to Pittsburgh's Fox affiliate WPGH-TV and MyNetworkTV affiliate WPMY, though it is still connected to WPXI through a news-share agreement WPXI has had with WPGH-TV since 2006.
On July 11, 2014, it was announced that WTOV would add Fox programming to its subchannel on September 1, which will serve as the Steubenville–Wheeling area's Fox affiliate, replacing the second digital subchannel of WTRF-TV. In a statement, Fox stated that it switched stations because WTOV has a stronger over-the-air signal than WTRF. Fox programming began broadcasting on September 1, replacing MeTV, which moved to a newly created subchannel.
WTOV's signal can be reached as far north as Sharon, Pennsylvania, as far west as Coshocton, as far east as Greensburg, Pennsylvania and as far south as Sistersville, West Virginia. Although the area is much better served by fellow NBC affiliate WPXI, WTOV's signal can easily be picked up in higher-elevated areas of the city of Pittsburgh with only a "rabbit-ear" antenna. WTOV is also carried on many cable systems that fall outside of its broadcast signal in northern West Virginia, western Pennsylvania, and east-central Ohio.

Digital channels

The station's digital signal is multiplexed:
ChannelVideoAspectPSIP short nameProgramming
9.11080iNBCMain WTOV-TV programming / NBC
9.2720pFOXWTOV-DT2 / Fox
9.3480iMETVMeTV

Programming

Aside from NBC programming and local news, syndicated programming on the station includes The Ellen DeGeneres Show, Dr. Phil, Jeopardy!, Wheel of Fortune, and Live with Kelly and Ryan, among others.

News operation

WTOV was the first station in the Ohio Valley to broadcast its local newscasts in widescreen enhanced definition in April 2009, and it currently runs almost all of its syndicated programming in HD. When WTOV converted its newscasts to the 16:9 widescreen format, the graphics and set got a slight upgrade to match the 16:9 aspect ratio, though the weather graphics were not upgraded until August 2010.
On October 27, 2010 during the noon newscast, WTOV unveiled a new HD-ready set similar to that used by sister stations WPXI/Pittsburgh and WJAC/Johnstown, among other Cox-owned stations. The station's former graphics were launched in 2000, when Cox Enterprises bought WTOV and WJAC. With the new set and graphics, the station flipped its news theme to 615 Music's "The Tower," ending a nine-year run of using that same company's "Total Coverage" news music package. Sister station WJAC followed suit on October 25, 2011.
As part of its upgrade, the station launched "Early Warning Live Doppler 9" using Doppler weather radar data from five National Weather Service radar sites in the region. The station also updated master control to allow for weather warnings and news crawls without downconverting 16:9 video on the main signal to the 4:3 picture format.
On January 8, 2011, WTOV launched an hour-long Saturday morning newscast. On March 21, 2011, WTOV expanded its early evening newscast to a 90-minute block from 5-6:30 p.m. The extra half-hour replaced syndicated reruns of Seinfeld, which aired on the station for 15 years.
In announcing WTOV's Fox subchannel, Sinclair stated that it would carry an hour-long, WTOV-produced 10 p.m. newscast which debuted on October 6, 2014. In addition, WTOV flipped its graphics and news package to the Sinclair News Package. WJAC followed suit in 2016.

Notable former on-air staff