WSVW-LD


WSVW-LD, virtual and UHF digital channel 30, is a low-powered dual NBC/CW+-affiliated television station licensed to Harrisonburg, Virginia, United States and serving the Shenandoah Valley of Virginia and West Virginia. Owned by Gray Television, it is a sister station to ABC affiliate WHSV-TV and Class A dual Fox/CBS affiliate WSVF-CD. The three stations share studios on North Main Street in downtown Harrisonburg, and operate a newsroom in Fishersville, serving Staunton, Waynesboro, and Augusta County. WSVW-LD's transmitter is located atop Massanutten Mountain. There is no separate website for WSVW-LD; instead, it is integrated with that of sister station WHSV-TV.
W22EX-D in Staunton operates as a translator of WSVW-LD; this station's transmitter is located atop Elliott Knob west of Staunton.
Even though WSVW-LD and W22EX-D both have digital signals of their own, their low-power broadcast ranges only cover the immediate Harrisonburg and Staunton areas, respectively. Therefore, the NBC-affiliated main feed is simulcast in widescreen standard definition on WHSV-TV's second digital subchannel in order to reach the entire market; this signal can be seen on UHF channel 20.2 from a separate transmitter atop Elliott Knob.

History

The station signed on in June 2011 as W30CT-D, a translator of Charlottesville-based NBC affiliate WVIR-TV. W30CT-D was one of two translators of WVIR-TV for the Harrisonburg-Staunton-Waynesboro market, broadcasting from Massanutten Mountain for Harrisonburg. A second translator, W41DT-D, signed on earlier in the year from Elliott Knob to cover the other cities. For years, WVIR had been one of the default NBC affiliates piped into the Shenandoah Valley on cable, along with WRC-TV in Washington, D.C. and WWBT in Richmond.
On March 4, 2019, Waterman Broadcasting announced a deal to sell WVIR-TV, along with W30CT-D and W22EX-D, to Gray Television on March 4, 2019. Gray already owned CBS-affiliated rival WCAV and ABC affiliate WVAW-LD, which were concurrently sold to Lockwood Broadcast Group. WVIR became a sister station to Fox affiliate WAHU-CD, which was not included in the sale and retained by Gray to serve as a WVIR-TV translator. The sale was approved on April 15, and the transaction was completed on October 1.
The next day, WVIR-TV's new sister station WHSV-TV announced that it would convert the two translators into separate NBC/CW+ affiliates for Harrisonburg, effective December 1; concurrently with the announcement, W30CT-D became WSVW-LD. As announced, WSVW-LD/W22EX-D were converted into dual NBC/CW+ affiliates for Harrisonburg on December 1.
The station relies primarily on cable and satellite for its viewership, which are all but essential for acceptable television in this vast and mountainous market. Although it would not normally qualify for must-carry due to its low-power status, it is carried on all Shenandoah Valley cable systems due to the retransmission consent provision of the must-carry rules. This provision allows full-power stations to request compensation from cable systems as a condition of carrying them. In this case, Gray has the right to require cable systems to carry WSVW as part of the compensation for carrying WHSV.

Digital channels

The station's digital signal is multiplexed:
ChannelVideoAspectPSIP Short NameProgramming
30.11080iMain WSVW-LD programming / NBC
30.2720pCW 3 In The Valley
30.3480iCircle