WRUB is a radio station broadcasting a Spanishhits format. Licensed to Sarasota, Florida, United States, it serves the Sarasota / Bradenton and Tampa Bay Areas. The station is currently owned by iHeartMedia, Inc. WRUB's transmitter is located near the intersection of 33rd Street W and 8th Avenue W in Memphis, south of the Sunshine Skyway Bridge, giving the station city-grade coverage not only to the Sarasota-Bradenton area, but also to the Tampa Bay area as well, as far north as Tampa and Largo. The station's coverage area extends north towards Lakeland and Pasco County, but faces interference from first-adjacents WGHR 106.3 Spring Hill and WXXL 106.7 Tavares. On February 24, 2016, the then-WCTQ began simulcasting its country music format on 92.1 MHz Venice, Florida, replacing AC "The Coast" WLTQ-FM, and the station re-branded as "92.1 CTQ" in preparation for a new format on the 106.5 frequency. This put WCTQ back on its previous home on the dial, which it occupied from 1987–1999. On February 29, 2016, WCTQ at 106.5 changed their call letters to WLTQ-FM. On March 7, 2016, WLTQ-FM changed their format to Spanish hits, branded as "Rumba 106.5", targeting the Tampa Bay radio market to the north. On March 14, 2016, Rumba began simulcasting on 100.3 W262CP Bayonet Point, which simulcasts on 103.5-HD2; the translator, which broadcasts directionally to the south from its transmitter in Holiday and serves northern Pinellas County, is essential, due to the aforementioned interference with the 106.5 frequency by WGHR. That same day, 106.5 changed its callsign to WRUB to better match the new format. WRUB no longer broadcasts on 100.3 W262CP Bayonet Point. It now broadcasts on 103.1 W276CR Bradenton. 100.3 W262CP now rebroadcasts 570 AMWTBN, licensed to Pinellas Park, Florida, which is owned by Salem Media Group. WRUB is also the callsign for the student-run radio station at the University of Buffalo. Originally an on-campus AM station, it now broadcasts online exclusively.
