WPLM-FM


WPLM-FM is an adult contemporary station licensed to Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co. and has a sister AM station by the same callsign. Its transmitter is located in Plymouth. With a 50,000 watt signal, WPLM-FM can be received in Boston, Cape Cod, the South Coast region, and Providence, Rhode Island clearly in addition to the Plymouth area.

History

WPLM-FM signed on June 25, 1961. In the station's first decades on the air, it had a big band format. This was abandoned in 1993 in favor of an adult contemporary format, branded "Variety 99.1". However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM's coverage area, and as a result it switched to smooth jazz on June 25, 1995. Initially, programming was largely provided by SW Networks' Smooth FM service; however, after Smooth FM closed on December 31, 1996, the station switched to a similar service from Jones Radio Networks and reimaged as "Jazzy 99.1". Two years later, this was discontinued in favor of the current "Easy 99.1" format.
From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier; from 1997 to 2015, the AM station broke away on weekdays to carry business news and talk programming from WADN/WBNW.
In April 2020 the station suspended its live streaming due to financial problems.
Notable past and present personnel include Tom Stewart, Audrey Constant, Scott Reiniche, Billy Teed, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Sean Casey.