WMOV-FM signed on in May 1990 under the ownership of J.H. Communications as WXRI-FM; taking the call letters of the former station on the 105.3 frequency that had been owned by televangelist Pat Robertson until its sale in May 1989. The station continued with the Contemporary Christian music format of the previous station until its parent company entered an agreement in May 1992 to simulcast the music of WBSK; an urban dance-formatted station that was co-owned by the owners of WOWI. In May 1993, WBSK-FM changed call letters to WSVY, and shifted to an urban AC format. In July 1997, WSVY began simulcasting with 92.1 FM as "Vibe 107.7 and 92.1." By March 1999, WSVY shifted to the then-popular Jammin' Oldies format, which would evolve back to Urban AC. On June 25, 2001, WSVY and sister WJCD swapped formats and call letters, with the Urban AC "Vibe" format moving to 105.3 FM, while WJCD's smooth jazz format moved to 107.7. On March 1, 2004, WJCD flipped to adult contemporary as "Lite FM", and resumed its simulcast with 92.1, which dropped its urban format. 92.1 would drop out of the simulcast again on August 12, 2005, when it flipped to oldies as WCDG. On December 26, 2006, WJCD flipped back to smooth jazz as "Smooth Jazz 107.7." On October 11, 2010, WJCD and WCDG became simulcasts again when WKUS moved from 105.3 to 107.7 and the 105.3 frequency became "Magic 105.3" with an AC-themed Classic Hits format. The move meant the end for WJCD's smooth jazz format and WCDG's Oldies format. On October 27, 2010, WJCD changed their call letters to WKUS. On March 31, 2011, at 3 p.m., WKUS broke away from its simulcast of WKSA and flipped to Rhythmic AC, branded as "MOViN' 107.7". The first song on "MOViN'" was "Get Ready for This" by 2 Unlimited. On April 7, 2011, WKUS changed its call letters to WMOV-FM to match the new format. On November 2, 2012, WMOV-FM began to stunt with Christmas music as "Christmas 107.7", suggesting a possible format change. This did not occur, and it returned to its regular format on December 26. It has continued switching to Christmas music every November-December 26 since. As of October 2018, WMOV shifted from Rhythmic Hot AC to Rhythmic Top 40, patterning itself after sister station WKTU/New York City with emphasis on Rhythmic Pop/Dance currents. format from 2013-present
On WMOV's HD Radio service, its HD2 service originates "The iHeartRadio Cafe", a format consisting of 70s-80s light rock and "yacht rock" music from singers who also wrote their own songs and heard nationally through the iHeartRadio app.
