The first occupant of 95.5 FM in Providence was WJAR-FM, owned by The Outlet Company along with WJAR and WJAR-TV. WJAR-FM signed on in May 1948 as a full-time simulcast of the AM station; its transmitter location in Rehoboth, Massachusetts was shared with WJAR-TV, which went on the air the following year. The Federal Communications Commission cancelled the WJAR-FM license at Outlet's request on January 19, 1953.
WPFM (1955–1965)
A construction permit for a new station on 95.5 FM was issued to Plantations Broadcasting Corp. on May 25, 1955; it went on the air June 5, 1955 as WPFM. In 1958, the station was acquired by Golden Gate Corp. for $10,000; at the time, Golden Gate's president, Harold C. Arcato, also had interests in WRIB and WNET. WPFM began broadcasting 24 hours a day on September 1, 1958; Arcato stated that it was the first FM radio station in New England to operate full-time. During the 1960s, the station had affiliations with the QXR Network and the CRB Network.
WBRU (1966–2017)
Golden Gate Corp. purchased WHIM and WHIM-FM in 1964, under the condition that it sell WPFM and its one-third stake in WLKW. In 1965, WPFM was sold to Brown Broadcasting Service for $30,000; the new owners changed the call letters to WBRU. The station, which had been off the air, resumed broadcasting February 21, 1966; the first program to be transmitted from the new station was a panel show which discussed the Peace Corps. In 1969, WBRU adopted a progressive rock format; in 1988, it shifted from album-oriented rock to alternative rock.
In March 2017, the station's board of directors passed a resolution to begin seeking a buyer for the station, after 60 years of being owned and operated by the independent non-profit Brown Broadcasting Services organization. Several alumni of the station opposed the resolution. On August 25, 2017, it was announced that Brown Broadcasting Service had sold the 95.5 FM license to Educational Media Foundation, a Christian music broadcaster, which plans to take over the frequency on September 1. WBRU itself was not included as part of the sale, and Brown Student Radio applied to the FCC to transfer the call letters to its low-power radio station. In a statement on its website, WBRU announced that it would continue operations as an online radio station, with separate feeds for both its traditional modern rock format and its 360 Degree Experience in Soundhip hop and R&B program. WBRU aired for the last time on 95.5 FM at 11:59 p.m. on August 31 and was replaced on that frequency by Educational Media Foundation's K-Love Christian adult contemporary network. The callsign was changed to WLVO on September 1, 2017. The day of WBRU's final broadcast on FM radio, former Brown Broadcasting Services board member Tucker Hamilton alleged that the sale of the station's licence was coerced; Hamilton and other members of a WBRU alumni group have asked Rhode Island attorney generalPeter Kilmartin to block the sale to Educational Media Foundation. According to the attorney general's office, they met "with alumni and their attorney as a courtesy, but as our attorneys explained, Rhode Island statute and regulation does not give the attorney general any legal authority to intervene, as is the case in nearly all private sales.” The sale was approved by the FCC on October 24, 2017 and completed on November 1.
