The station on 96.9 FM in Statesville, North Carolina began in 1967 as WDBM-FM, and was largely the simulcast partner to co-owned daytime station WDBM. The station's original owner was Walter B. Duke, and the call letters supposedly stood for "Walter Duke's Beautiful Music" station. WDBM-FM continued to broadcast in the evenings after the AM station signed off. The Duke family sold the stations in 1973, and the new owners separated the operations of the AM and FM, and programmed the FM station as a rock-oriented Underground format, changing the call letters to WOOO and the station's slogan to "Triple-O-97". In 1981, WOOO was sold again. The new owners increased its power to 100,000 watts and began serving the Charlotte market under the call letters WLVV and slogan "Love 97". Its initial format under those call letters was an automated system called "The FM100 Plan", but later changed to Churchill Productions' "Radio One", a soft adult contemporary format. Popular announcers on the station in those years included Phil Green, Bob Brandon, Bob Chrysler, Dan Lucas, Dick Durante and Anne Cruse. Another ownership change and a switch to country came in 1985, along with new call letters WLVK. In January 1989, Bill Blevins, using the on-air name Billy Buck, became the new morning host to compete with Charlotte's top DJ, Bill Dollar. On March 23, 1990, the station switched to a "high-octane country" format as WTDR, with the first song "If You Don't Like Hank Williams" by Hank Williams Jr.. Research showed many male listeners who liked country music also listened to album rockWRFX. Program director Mark Tudor said the previous target audience was 25-54, while the new audience was 21-37, specifically a median age of 33. The playlist included more newer hits and less gold. Rock songs in the new format included "Move It On Over" by George Thorogood and "Sharp Dressed Man" by ZZ Top. Kenny Rogers, Crystal Gayle and Anne Murray were no longer played, though Ronnie Milsap's "Smoky Mountain Rain" and George Jones' "He Stopped Loving Her Today" were acceptable. Liners included "Slammin' the Door on the Same Old Country", "Country Without the Restrictor Plate" and "Playing What You Asked for 'Cause No One Else Will". That experiment didn't last long, and the station went back to all-country under the moniker "New Country 96.9." However, the WTDR calls remained for a while. Chuck Boozer returned to mornings in Charlotte in 1994 on WTDR after working afternoons at KPLX in Dallas, Texas. The call letters were changed to the current WKKT in 1997. Along with the new calls came a new nickname, "96.9 Kat Kountry." In December 1997, Paul Schadt moved to WKKT after 16 years at WSOC. In Fall 2000, Kat Country was ranked 5th in Charlotte, while former top-rated WSOC-FM sank to 12th place. In 2001, the station adopted its current nickname, "96.9 the Kat."
