WHBO first signed on the air in 1948. At first, it was a daytimer on 1050 kHz, powered at 250 watts and required to go off the air at sunset. Its city of license was Tampa and it was owned by the Sulphur Springs Broadcasting Company. In the 1960s and 70s, WHBO aired a country music format. In the 1980s and 90s, WHBO was an oldies station, playing hits of the 1950s, ‘60s and ‘70s. WHBO also switched frequency to 1040 kHz in the mid-1980s.
Talk Radio
WHBO switched to a talk radio format in the late-1990s, changing its call sign to WWBA. WWBA aired conservative and libertarian talk shows such as those hosted by Mark Larsen, Dro Silva, Bill O'Reilly, Michael Savage, Laura Ingraham and Kim Komando. While its competitors carried syndicated talk shows most of the day, WHBO had a large number of local hosts. On September 29, 2008, WWBA moved its programming from 1040 AM to the more powerful 820 AM, which took the call letters WWBA. Listeners to the 1040 AM frequency heard a recorded message every 15 seconds that advised them of the station's frequency move. At 50,000 daytime watts, the 820 AM frequency is one of the state's most powerful radio signals that serves listeners on Florida's entire west coast. On that date, Genesis Communications announced that it reached an agreement to purchase the frequency from Mega Communications of Tampa, which aired a Spanish-languagemusic format on 820 AM.
Sports Radio
In October 2008, the sports radio format on WHBO moved to 1040 AM, and was simulcast on both 1040 and 1470 AM. The WHBO call letters moved to 1040 AM, with 1470 receiving new call letters WMGG and a Spanish-language talk format. This reunited the WHBO call letters with the 1040 frequency with which it was long associated. WHBO began airing shows from ESPN Radio. Genesis Communications announced on June 22, 2012, that WHBO would drop ESPN on October 1, 2012, in favor of NBC Sports Radio. AM 620WDAE became the new ESPN affiliate in Tampa. Some WHBO shows were also simulcast in Greater Orlando on sister stationWHOO1080 AM. In August 2018, WHOO was sold to Catholic broadcasters, with the simulcast ended. At the end of 2018, NBC Sports Radio greatly reduced its schedule of shows. WHBO added shows from Fox Sports Radio and CBS Sports Radio to its line-up.
Talk 1040
On May 26, 2020 WHBO changed their format from sports to conservative talk, branded as "Talk 1040".
Tower Collapse
In August 2006, tower number one of the three WHBO towers sustained a "catastrophic failure." The guy-wires were clipped during construction in the neighborhood where the three towers are located. WHBO began operating under Special Temporary Authority. Due to litigation issues over land use, and other factors, WHBO may be forced to find a new transmitter site. The center tower collapsed. WHBO only used two of the three original towers, and built a new third tower.
