WEBR originally went on the air as WJJL in December 1947, and it serves Western New York and Southern Ontario, Canada. In the late 1940s and early 1950s, Canadian native Thomas Talbot worked for Laux as a salesperson at the station. Eventually, Talbot became sales manager and then owner of WJJL, which was incorporated as the Niagara Frontier Broadcasting Corp. He also owned WBNY in Buffalo. Talbot began one of the first radio “two-way” telephonetalk shows in the United States in the early 1950s, which was called Party Line. There was an eight-second delay in order to avoid potential problem calls. The mid-morning show was renamed Viewpoint in the 1960s and continues to be hosted by longtime Niagara Falls fixture and former news director Tom Darro. Talbot died in 1976, and the station was taken over by his widow, Norma Talbot. An 18-year-old aspiring country musician named Ramblin' Lou Schriver was one of the station's first on-air personalities; he eventually earned fame in the Buffalo area and bought his own station, WXRL, in 1970. In WJJL’s heyday, the station was locally-programmed for Niagara Falls with a full line-up of live, local personalities and a local news department, which covered Niagara Falls, New York and the surrounding Niagara County. The station aired a number of live ethic and specialty programs on weekends, including the Spanish languageEcos Borincanos program aimed at the Puerto Rican community - which enjoyed a 40-year run, the Italian Mattinata D’Oro and Pit Stop for auto-racing fans. Later, the Italian Casa Rico, the nation’s longest running ethic language program moved to WJJL, and it continues today on WEBR. WJJL was a launching pad for many future top talents. These include former News Director and Viewpoint host Dave McKinley, now an Emmy Award-winning reporter for WGRZ-TV in Buffalo. John Murphy, the current radio voice of the Buffalo Bills, worked there early in his career, as did long-time WMSX/Buffalo Morning Host Joe Chile, and national voice-over artist Jeff Laurence. Former WGN Radio-Chicago VP/General Manager Tom Langmyer worked there as a summer fill-in personality, news reporter and anchor while in college. Other noted WJJL alumni include George “Hound Dog” Lorenz, Barry Lillis, Dorothy Shank, WBEN Buffalo talk show host Tom Bauerle, WBFO Buffalo Reporter Dave Debo, Tony Magoo, John Jarrett, Jon Park, David J. Miller, Bob O'Neil, WKBW-TV Buffalo Anchor Melanie Pritchard, WGR Buffalo’s Howard Simon, former WIVB-TV Buffalo personality Craig Nigrelli and Cumulus Media Networks, Red Eye Radio, Nationally Syndicated Talk Host and former WBEN Talk Host Gary McNamara. The Talbot family sold WJJL to M.J. Phillips, who owned the station from the 1990s until 2020 and operated it as an oldies music station. Unlike other oldies stations, WJJL maintained its focus on 1950s and early 1960s music throughout Phillips's ownership, resisting the format drift to classic hits that most other oldies stations experienced. In the 21st century, Phillips encountered financial problems and frequently tangled with a vexatious litigant named Joann who made repeated false filings with the FCC in a failed attempt to wrest control of the station from Phillips. After WJJL’s Niagara Falls offices and studios were destroyed in a fire in 1999, Phillips moved the station to West Seneca, a Buffalo suburb, which is 30 miles from Niagara Falls. In 2009, WJJL's morning show began broadcasting from a satellite studio in the Niagara Arts and Cultural Center in Niagara Falls. From 2000 to 2009, WJJL broadcast weekly games of the City of Buffalo Public School's Harvard Cupfootball league. The Harvard Cup championship was traditionally played on Thanksgiving. WJJL continued its weekly coverage of Western New York High School Football with a “Game of the Week,” focusing on the teams of the former Harvard Cup League.
As WEBR
In 2020, Phillips sold the station to William Yuhnke, who re-launched the station's online presence and began streaming the station on the Internet. Yuhnke owns Liberty Yellow Cab, a taxicab service in the Buffalo area. On July 3, 2020, WJJL changed its format to adult standards ending the station's decades-long oldies format and changed its call sign on July 4, 2020, to WEBR, the former call-letters at AM 970 and FM 94.5 in Buffalo. The WEBR call-letters were previously used in Buffalo from 1924 until 1993. Don Angelo, a longtime radio programmer and former part-owner of WBBZ-TV, began as general manager. The format change marks the return of adult standards to the Niagara Frontier for the first time since WECK dropped the format in 2017. The station added a morning show hosted by Gail Ann Huber and Bob Stilson. Other WEBR hosts include Tom Darro, Jack Horohoe, and Barry Lillis. Al Wallack, who hosted Jazz in the Nighttime on the original WEBR, reprises the show on Sunday afternoons on the current incarnation.
