Going on the air in 1946, the station was known for many years as WFOB-FM. The station went on the air as a subsidiary of Seneca Radio Corporation, with studios and offices located at 125 South Main Street in Fostoria. Andrew Emerine was the company president, and Mel Murray was the general manager. Jim Huth served as program director. At that time, WFOB-FM broadcast at 105.5 FM and at a power of 450 watts. In 1950, WFOB-FM was granted permission to move to its present frequency and increase its power to 1,000 watts. Another power increase to 3,000 watts followed in 1967. The call letters of WFOB-FM were changed to WBVI on July 6, 1987, one year following its acquisition by TCB Holdings, also known as Tri-County Broadcasting. The station was similarly formatted as its AM sister, but focused more on music. In an effort to market the station to a "listen-at-work" audience in Findlay, WBVI became known as Findlay's "Mellow Mix 96.7", affiliating with the "Soft Hits" soft adult contemporary format offered by Jones Radio Network. Though marketing itself as a Findlay station, WBVI's programming operations continued to originate from the Fostoria studios at 101 North Main Street. However, TCB opened a branch sales office for the station at 1995 Tiffin Avenue in Findlay. This is where the FM station was located until moving back to Fostoria with its AM counterpart. At the start of the 1990s, WBVI was one of the first stations in the Toledo market to invest in hard-disk audio storage technology, through the use of Digilink, the computer automation system developed by Arrakis Systems of Colorado.
WBVI today
WBVI dropped the "Mellow" portion of its "Mellow Mix 96.7" name in the fall of 1996, moving to a more mainstream adult contemporary music format, while still using the Jones Satellite Network that the station had used for years under the previous brand. The station's "promo voice" also changed as the transition to a hotter sound continued. The station's music format has since transitioned to Hot AC, using the "Bright AC" satellite format distributed by Dial Global. Mix 96.7's satellite format mimics the Jack FM sound on weekends with "Anything Goes Weekends" featuring a variety of 1970s and 1980s classic hits. Morning DJ KC Allen arrived as program director in the Fall of 1996, followed briefly by Tom Summers in 2001, and then Keith Hodkinson, following a brief tenure in the same capacity at nearby competitor WTTF-AM and WTTF-FM in Tiffin, Ohio and Kevin Kriss rocked the middays in the early 90's The station broadcasts high school sports and is a member of the Cincinnati Bengals, Cincinnati Reds and Columbus Blue Jackets radio networks. In 2011, Mix 96.7 WBVI joined the Rocket Sports Radio Network, broadcasting selected University of Toledofootball and men's basketball games.
