On February 25, 1959, the station first signed on as WSEN and was licensed by Century Radio Corp. Owners Robert Stockdale, Donald Menapace, and James Lowery started WSEN as a middle of the road and adult standards station, but changed to country music in 1962 and called itself "The first country station north of the Mason-Dixon Line." On air personalities Early Williams and Fred Lewis played the current country hits and announced with a western "twang", unique to central New York at that time. In 1967, sister station 92.1 WSEN-FM began operations, simulcasting the same country music, allowing listeners with FM receivers to hear the formataround the clock. Century Radio sold the stations in 1974 to Sentry Radio, led by principal owners Roger O'Connor, Robert Orenbach, and manager Shirley Zakrazek, one of the early female station managers. A more "modern country" approach was taken which resulted in a younger audience and larger sales dollars. In 1977 "Downes, Merchant and Company", a two man team of Ted Downes and Bill Merchant, took over the morning show along with a cast of characters. Other on air talent included Dick Kuklinski, Bob Mason, Ed McKee, and Al Jenner, with Dave Kramer and Pete McKay on production. In 1979, chief engineer Richard Kane donated $1500 in a stock purchase so the station could go tostereo. It was led by new Program DirectorDaniel Dunn, who attained record audience ratings for the station and its, by then, "progressive country" format, with artists such as Willie Nelson, Jerry Jeff Walker and Waylon Jennings. WSEN-AM-FM flipped to an oldies format in 1986.
2000s
WSEN was owned by Buckley Broadcasting, simulcasting the oldies format on both the AM and FM, during much of the early 2000s until being sold in 2008.
2010s
WSEN 1050 split from simulcasting WSEN-FM in 2011. This came as part of a national trend for oldies outlets transitioning to classic hits. At the time, WSEN/WSEN-FM was airing 1960s and 1970s music. As part of the split, WSEN became a "true oldies" outlet focusing on the 1960s, while WSEN-FM shifted to classic hits of the 1970s and added 1980s music to its playlist. In 2016, Leatherstocking Media Group sold WSEN-FM 92.1 FM to the Family Life Network, which in turn sold it to Craig L. Fox. When the call letters of WSEN-FM were changed to WOLF-FM, Fox changed the call letters of one of his stations, WNDR-FM 103.9 FM, to WSEN-FM. He insisted that Leatherstocking Media Group change the call letters of WSEN to avoid confusion with his FM station. On September 18, 2016, WSEN went silent for technical reasons. The station resumed broadcasting on July 10, 2017, with a 1950s and 1960s Oldies format. The call letters of the station were changed to WBVG on August 14, 2017, one day before the station went silent again on August 15, 2017. WBVG signed back onto the air on July 23, 2018, to go off the air again soon afterwards. In the summer of 2019, WBVG signed on once again with the commercial-free 1950s and 1960s Oldies format that it now broadcasts.
