WBRP


WBRP is an American radio station broadcasting a talk radio format. Licensed to Baker, Louisiana, United States, the station serves the Baton Rouge area. The station is currently owned by Guaranty Broadcasting Company of Baton Rouge, LLC. Along with four other sister stations, its studios are housed at the Guaranty Group building on Government Street east of downtown Baton Rouge, and its transmitter is located east of Cortana Mall in the city.

History

WBBU signed on in 1994. The station went through a number of formats before switching to classic country in 2004.
On September 22, 2010, WTGE changed its call letters to WYPY, previously used on 100.7 FM.
On April 11, 2011, WYPY changed its call letters to WBRP. A week later, the station flipped to talk, branded as "Talk 107.3."