WOOK-FM signed on in 1951 on 95.9 MHz. It soon changed callsigns to WFAN, apparently to emphasize its status as the flagship of the Washington Senatorsradio network. The station moved to 100.3 MHz and upgraded power in 1952. By 1959, it is recorded as "mostly duplicating" co-owned WOOK. By the late 1960s, WFAN was running a Spanish-language format, the first in the Washington area. In the mid-1970s, United Broadcasting, the owner of WFAN-FM, WOOK and WFAN-TV, along with semi-satellite WMET-TV, was beset by legal issues. In September 1975, the Federal Communications Commission cited WOOK for broadcasting fraudulent advertising and denied renewal of its license. Faced with losing one of their two radio signals, United decided to preserve the more popular urban contemporary format of WOOK, moving it and the callsign to 100.3 FM – now branded "OK 100" – in December 1976. The WFAN callsign and Spanish format, which had a smaller audience, moved to 1340 AM. The AM station's license duly expired April 22, 1978, and the 1340 AM allocation was turned over to WYCB. The decision to sacrifice the Spanish-language format led to complaints to the FCC from the local Hispanic community. Unlike equivalent bodies such as the Canadian Radio and Television Commission, the FCC does not concern itself with the type of programming broadcast by licensed stations, so it did not take action. In February 1984, the station rebranded as WDJY "DJ 100". Starting in October 1990, the station featured an eclectic smooth jazz format as "Jazzy 100", later changing callsigns to WJZE. WJZE was acquired by Colfax Broadcasting and adopted the oldies format as WBIG-FM at 4 p.m. on June 3, 1993. The station was sold to Chancellor Broadcasting in 1996; Chancellor then merged with Capstar Broadcasting to form AMFM, Inc. in 1998. WBIG-FM came under its current ownership when iHeartMedia purchased AMFM in October 1999. WBIG "evolved" from an oldies format to classic hits on April 3, 2006. This was accompanied with a slight branding change to "Big 100.3". The changeover was not announced, and the new format followed Jack FM's lead by removing several announcers. Jeff "Goldy" Gold, who spent 12 years at WBIG, was the morning host at WFVL in Fayetteville, N.C. from September 2005 to February 2009. Since 2012, Goldy has been the host of Good Morning Fayetteville on News/Talk 640 WFNC. Kathy Whiteside now does mid-days at Lite FM in Baltimore, Johnny Dark worked at WTTR AM in Westminster, Maryland until his passing in September 2016, and Ira Melman worked for a while at WTOP-FM in DC, and now works for VOA, the Voice of America, in Washington. WBIG was the first station in the U.S. to work directly with a Beatle. Ringo Starr hosted and voiced the commercials for the "BIG Ringo Starr Art Show" in March 2007. It was the first time that artwork from all four Beatles appeared in the same exhibition. Proceeds from the sales of art benefited Ringo's charity The Lotus Foundations. The station converted their website from idigbig.com to idigringo.com and changed the graphics to reflect Ringo's participation, including home videos provided by Ringo. After the spring 2009 format change of rival classic rock station WTGB to adult contemporary, WBIG-FM tried to appease listeners of WTGB by shifting to a musical position in between light classic hits and slightly heavier classic rock but still not becoming a full-fledged classic rock station. Four months later, oldies outlet WJZW flipped to mainstream rock. Throughout 2010, WVRX slowly siphoned listeners from WBIG, especially in WVRX's target demographic of men 25-54. By the third week of August 2010, WBIG had plummeted to 14th in the overall Arbitron radio ratings; it had been hovering around 8th place since the demise of WTGB. Accordingly, on August 30, 2010, the station fired its last on-air morning show staff: morning man Jon Ballard and news anchor Bill Stabler. After being fired, Ballard called into Elliot in the Morning and began to discuss the incident with Elliot Segal. Reportedly, although Ballard did not criticize WBIG-FM or Clear Channel, WWDC management cut off the conversation by ending the show early and "dumping" to music, a process normally used to avoid content that would garner FCC fines. After Ballard's firing, the station shifted its playlist completely to classic rock, and began promoting the fact that it was now DJ-less. In October, the DJ's returned; with Lisa Berigan doing middays, Doc Reno doing afternoon drive, and Big Rig doing nights. On November 20, Tommy Griffiths would take the station's morning shift. In July 2016, "Big 100.3" reverted to the "Big 100" branding.
Signal note
WBIG-FM is short-spaced to WRNB100.3 WRNB as the cities they are licensed to serve are only 112 miles apart. The minimum distance between two Class B stations operating on the same channel according to current FCC rules is 150 miles.
