WBCK


WBCK is a radio station in Battle Creek, Michigan, United States, owned by Townsquare Media. It broadcasts in the FM radio band at 95.3 MHz and has a news-talk format.

History

When 95.3 FM signed on in 1986 with the call letters WDFP, the owner was Donald F. Price and the format was Christian music and religious programming. In 1988 the station was sold to Captsar Broadcasting.

WMJC as Magic 95

With an ERP of 3,000 watts, 95.3 could be reached as far west as Kalamazoo and was changed to a top-40 station as WMKG then switched to WMJC as "Magic 95" these calls came from 94.7 FM in Detroit now WCSX. The ratings proved the best of this frequency has seen. Top-40 powerhouse WKFR was dominant mostly due to its signal on 103.3 FM which reached as far as Jackson to Benton Harbor. In the late 1990s the station began to take a more rhythmic sound similar to how WGRD was in the 1990s. Capstar introduced the station as "B95" WBXX.

WBXX as B95

As WBXX "B95", 95.3 FM was a very popular CHR-top 40 station in the late 1980s and early 1990s. Despite the station's high ratings, B95 was unsuccessful in terms of revenue because it played hip hop and rap music that was unpopular with local advertisers. This led the station to change format to oldies and later adult contemporary; the latter format continued on 104.9 FM until 2016 when they flipped to its current alternative rock format.
The sale of the Battle Creek Radio Group from Clear Channel Communications has been completed. 95.3 began to simulcast with WBCK and WBXX began broadcasting on 104.9. 95.3 FM became the permanent home of WBCK's news-talk format.
On March 21, 2008, AM 930 and FM 95.3 stopped the simulcast between both stations, while AM 930 began airing a classic country station as Country 93.
On August 30, 2013, a deal was announced in which Townsquare Media would acquire 53 Cumulus Media stations, including WBCK-FM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global were both controlled by Oaktree Capital Management. The sale to Townsquare was completed on November 14, 2013. The "-FM" suffix was dropped from the station's call sign on July 10, 2014, after 930 AM changed callsigns to WTOU.