Vivy Sofinas Yusof is a Malaysian entrepreneur and the co-founder of FashionValet and The dUCk Group. Vivy has been a blogger for 10 years who has been sharing insights about her life and entrepreneurial journey through her personal blog, www.proudduck.com
Career
A law graduate from London School of Economics, Vivy is the Chief Creative Officer at FashionValet, a fashion e-commerce company founded by herself and her husband, Dato' Fadzarudin Shah Anuar, in 2010 when they were 23 years old. Now a multi-million dollar company with 150 employees and carrying 500 fashion brands, FashionValet has offices and warehouses in Malaysia, Jakarta and Singapore, and ships parcels daily to customers all over the world. Following the success of FashionValet, Vivy Yusof launched dUCk to convey the message that wearing scarves should be a celebrated act among women, whether Muslim or not. Vivy has won several awards including; Bella Business Award 2013, Ikon Wanita Puteri UMNO 2014 Prestige Magazine's 2015 List of Top 40 Under 40, Women's Weekly Malaysia's Finance and Commerce Nominee for the Great Women of Time Awards 2015, 60 Wanita Inspirasi Nona, Young Entrepreneur Award from Tribute To Women Malaysia, Top 5 in Meletop Era's 2017 Fashion category, and Anugerah Bintang Popular Berita Harian's 2017 Top 5 Social Media Personality Vivy has also graced the covers of several high-profile magazines in Malaysia - HerWorld, Prestige, and Tatler. She was also named a Friend of Louis Vuitton, being the first hijabi woman to be honored with the title. Vivy was listed on Tatler's 2017 Generation T list - a group of next generation industry leaders in their region and its Top 50 Rising Tech Stars in Asia. She has been featured in many international media including BBC, The New York Times, and Forbes. Well-acclaimed as one of Malaysia's top bloggers with 250K hits monthly on her blog, Proudduck, Vivy has been blogging for ten years and is still actively involved in her blog. Vivy is also a social media icon with over a million followers on Instagram. Recently, in 2017, Vivy started venturing into vlogging as well besides blogging, where she launched her own channel on YouTube, serving as the visual platform to share her life insights with her followers on regular basis. She regularly attends fashion events in the Southeast Asia region as a fashion expert and social media influencer. Vivy has also participated for two years as a judge for AirAsia's Runway Ready Designer Search, where she and a panel of judges travel throughout Southeast Asia in search for the next big name in Asian fashion. Vivy and her husband, Fadza, were officially welcomed into Endeavor - a global organisation that "selects, mentors and accelerates high-impact entrepreneurs". Fadza and Vivy are the first Malays to be a part of Endeavor team. In April 2017, Vivy was listed on Forbes as one of Asia's Top 30 under 30.
Television
In 2012, Vivy and Fadzarudin attained first place on Make The Pitch, a reality television show where the duo won RM1million investment by MyEG Services Bhd, for a 30% stake in the company. Vivy later starred in Astro Ria's reality television series, Love, Vivy. Love, Vivy revolves around the life of one of Malaysia's leading faces in fashion — juggling her work, keeping on top of their leading online retail empire FashionValet and her scarf brand, dUCk, as well as her family duties as daughter, wife, and mother to three children; Daniel Azim Shah, Mariam Iman Shah and Sarah Ilham Shah. On 21 February 2017, the second season of Love, Vivy was aired on Astro Ria.
Personal life
Vivy Yusof was born and raised in Kuala Lumpur. She married Fadzaruddin Shah Anuar and together they have three children. She is a daughter of entrepreneur Yusof Jusoh, she has an older sister, Intan Sofinas.
