Viva (Dutch magazine)


Viva is a weekly fashion magazine for women, published in the Netherlands.

History and profile

Viva was first published on 7 October 1972 by, which is part of VNU, and used the subtitle Damesweekblad. Since 2001 it is published by Sanoma, and has a circulation of 70.000 copies.
In 2012, Viva celebrated its 40th anniversary. The magazine used Layar to create an interactive magazine cover.

Editor-in-chief