After recording their second album, Strange Trails, in 2014, and releasing it in early 2015, the band toured heavily in support of its release during the following few years. This exposure eventually led to the band’s song, "The Night We Met,” being featured in the Netflix show 13 Reasons Why. The feature led to the song breaking into the Billboard US all-format Hot 100 chart at number 84. The song's mainstream breakthrough caught the attention of Republic Records. After signing, the band began to work on their third studio album.
The album's title, Vide Noir, is French for "Black Void". Frontman and lyricist Ben Schneider stated that he drew influence for writing the album from wandering around Los Angeles at night. He explained: Schneider noted a slight change in sound for the band in the album; noting that it was more of a "very bass- and drums-heavy record" and that "There’s plenty of acoustic guitar still on there, but usually, it’s distorted and blown to shit. Spin Magazine and NPR noted that the song "Ancient Names " possessed the band's usual indie folk rock sound, while "Ancient Names " was described as moving into a more garage rock sounding sound. Conversely, "Wait by the River" was described as having a waltz-like sound with the vocals of an obsessive narrator.
Release and promotion
On January 26, 2018, the band announced the album's name - Vide Noir and its release date, as April 20, 2018. The same date, the band also premiered the first two songs from the album, "Ancient Names " and "Ancient Names ". A third song, "Wait by the River", was released ahead of the album on February 16, 2018, and another released on March 30, 2018 titled "When the Night is Over." "Ancient Names " would peak at number 45 on the BillboardHot Rock Songs chart, while "Wait by the River" would peak at number 17 on the same chart, number 22 on the BillboardAdult Alternative Songs chart. On March 30, 2018, seven songs from the album were made available to stream at specific geo-locations across the United States, Canada, the UK, and Australia. Using followtheemeraldstar.com and a mobile device with GPS, such as a smartphone, the user was guided to the hand-selected locations, including national parks, hikes, beaches, and even a volcano, where they could then listen to one song. The band also launched a Vide Noirpublic access television show in select American cities. This was designed to be an immersive program that "expands upon the album's narratives and themes while showcasing the hidden world that inhabits Vide Noir". This program was also streamed on Twitch for worldwide viewing on April 19, 2018. The band began its tour to support the album, starting the day of release, April 20, in Grand Rapids, Michigan, and moved throughout North America until ending in Denver, Colorado in October 2018.
Reception
Under the Radar magazine praised the album, describing it as "easily the band's most musically striking release to date" and stating that it "hold the same grounded grooves fans and critics have come to appreciate from their first two albums,...but layered atop and around Ben Schneider's rooted compositions are psychedelic frills, fuzzed out guitars, and foreign instrumentation.
