Victor Pickard (professor)


Victor Pickard, an American media studies scholar, is a professor at the Annenberg School for Communication at the University of Pennsylvania. He works on the intersections of U.S. and global media activism and politics; the history and political economy of media institutions; and the normative foundations of media policy.

Background and education

Pickard was born in Sewickley, Pennsylvania, near Pittsburgh, and attended Quaker Valley High School and then Allegheny College. After nearly five years of teaching and traveling in Asia, Europe, and Central/South America, he returned to the U.S. to earn a master's degree in communications from the University of Washington and, in 2008, a Ph.D. at the Institute of Communications Research at the University of Illinois at Urbana–Champaign, with a thesis "Media Democracy Deferred: The Postwar Settlement for U.S. Communications, 1945-1949."

Academic career and policy work

Before teaching at Penn, Pickard was an assistant professor in the Media, Culture, and Communication Department at New York University. Pickard also designed and taught the inaugural Verklin media policy course at the University of Virginia. In D.C., he worked on media policy as a senior research fellow at the media reform organization Free Press and the public policy think tank the New America Foundation. He was the first full-time researcher at New America's Open Technology Institute, where he continues to be a senior research fellow. He also served as a media policy fellow for Congresswoman Diane Watson and spent a summer conducting research as a Google Policy Fellow.

Scholarship

In 2009, Pickard was the lead author of a comprehensive report on the American journalism crisis, "Saving the News: Toward a National Journalism Strategy". The report documented the roots of the crisis, potential alternative models, and policy recommendations for implementing structural reform in the American media system. The report was described as “the most intelligent and comprehensive proposed solution to the crisis in journalism" and listed as one of “2009’s Most Influential Media About Media.”
In 2011 Pickard co-edited with Robert McChesney the book Will the Last Reporter Please Turn out the Lights: The Collapse of Journalism and What Can Be Done To Fix It. The book provides an analysis of the shifting news media landscape and maps the ongoing debates about journalism's uncertain future. Booklist called it “Bold, meditative, engrossing, this is an indispensable guide for followers of modern media.” A review in Library Journal described it as highlighting "journalism's role as a crucial component of democracy and an institution that needs to be reinvigorated... anyone concerned about the state of journalism should read this book."
Pickard's 2014 Book, America's Battle for Media Democracy, explores the history of the contemporary American media system came to be.

Publications

Books