Very special episode


"Very special episode" is an advertising term originally used in American television promos to refer to an episode of a sitcom or drama series which deals with a difficult or controversial social issue. The usage of the term peaked in the 1980s.

Overview

History

Traditionally, very special episodes contained either a brief message from the cast or a title card reading either "Viewer Discretion Advised" or "Parental Discretion Advised", alerting viewers to the potentially confronting or disturbing nature of the episode and giving them time to decide if they wanted to watch it.

Topics

Popular topics covered in very special episodes include abortion, birth control, sex education, racism, sexism, death, narcotics, pregnancy, asthma, sexual abuse, child abuse, and HIV/AIDS.

Portrayals

How a topic is portrayed can vary drastically from show to show, and its portrayal is influenced by a number of factors, including the personal beliefs of those involved in the show, advertising concerns, cultural attitudes, and the show's format, genre, and broadcasting company. The Atlantic summarises the core values of a very special episode as thus: "The main characters beloved by viewers would inevitably avoid serious harm. The dangers posed by story lines were more threats than actual occurrences, and on the occasion that bad things did happen, they usually happened to ancillary characters whom audiences cared less about. This selective meting of moral justice kept lessons from becoming too morbid, while still allowing episodes to serve as cautionary tales."

Public reception

The purpose of a very special episode is generally to raise awareness of an issue and encourage those affected to seek help if necessary. For example, the Diff'rent Strokes episode The Bicycle Man, in the same year it was released, influenced a child in La Porte, Indiana to inform his mother of a pedophile in the area, and the LaPorte police department credited the episode for the man's arrest. The Washington Post called the episode "a calm, careful and intelligent treatment of a difficult and potentially traumatizing subject. There seems little possibility that watching this program would do children harm, and considerable likelihood it could do them good."

Opposition

The producers of Seinfeld were reportedly strongly opposed to having a very special episode in the series, the motto of writers and cast being "No hugging, no learning".

Notable examples