Uris Buildings Corporation


Uris Buildings Corporation was a New York City commercial real estate development company created by Harold and Percy Uris in 1960 from a predecessor private partnership. They retained 60% ownership in the corporation. One of the last buildings the brothers built together was the Uris Building housing the Uris Theater. Soon after Percy's death in 1971, Harold sold the corporation to National Kinney Corporation for $115 million, but the assets were soon foreclosed in the real estate market collapse of New York's 1973–75 recession.

History

Percy started the business in 1920 with his father Harris H. Uris, a Lithuanian immigrant and former ornamental iron worker. The senior Uris, with his brothers, operated a large iron foundry that produced ornamental iron and included the New York City Subway among its clients. Percy graduated with a business degree from Columbia Business School in 1920, and went into partnership in 1925 after Harold graduated with a degree in civil engineering from Cornell. The brothers first focused on residential development, including emergency housing during World War II. They were successful during the 1920s and early 30s building numerous buildings in that time frame, but struggled during the great depression.
They resumed apartment construction in 1937 with 2 Sutton Place and 930 Fifth Avenue in 1939. Few other prominent New York City builders of the 1920s boom were still active after the war. They stopped building apartments in 1950, pulling out due to dissatisfaction with rent controls that were imposed during war but never discontinued. After that, they concentrated on commercial real estate development projects. They owned their developments personally until they incorporated in 1960 forming Uris Buildings, a public company. The offering of stock provide the financial capital for even larger projects.
From 1945 to 1971, Uris Buildings and its predecessor build over of office space in Manhattan. By 1969, it was the largest publicly owned investment builder, with the brothers retaining 60% ownership.
Percy handled most financial aspects of the business, such as buying and selling property, negotiation of loans, financing, rental pricing, and profit calculation. Management of construction activity was primarily the realm of Harold. Uris frequently used Emery Roth & Sons as architect.
Projects outside of New York included the Hilton Hotel in Washington, DC that was built with five stories underground in order to have the desired space while conforming to the district's height restrictions. In Philadelphia, Uris built the first modern building in the city's central business district redevelopment known as Penn Center in 1953–1954.
The company was reported to be valued at over $600 million in 1972.
Uris Brothers developments were not architecturally imaginative or sophisticated. The company was focused on creating large profitable spaces at low cost. Famous real estate investor Harry Helmsley credits Uris with "having a profound effect on shaping the Park Avenue skyline above 45th Street".

Park Avenue

New York's Park Avenue north of 45th St. is the location of the Park Avenue Tunnel which carried the New York Central and New York, New Haven, & Hartford tracks through Manhattan to Grand Central Terminal. Buildings on Park Ave. near the terminal were successfully built over the tracks, which run in a double-deck subterranean steel structure, in the 1920s. Uris was the first to build in this manner post-war when it was much more challenging due to desire for much higher buildings, and much denser rail traffic which could not be interrupted during construction.
In 1955, Uris demolished an apartment building at 300 Park and replaced it with the glass and aluminum sheathed Colgate-Palmolive Building. The building was financially successful because analysis by structural engineer James Ruderman determined that some below-grade structural columns of the old building, which threaded through the track structure to bedrock down, could be reused significantly reducing cost. The success of the project led Uris to purchase air rights over the tracks at 320 and 350 Park. Other developers soon followed and several more buildings were then built over the tracks.

Penn Center

In 1953, drawings for the Three Penn Center building, designed by Emery Roth & Sons, were released. The design was viewed critically and called an "unremarkable twenty-story slab". Then Yale School of Architecture professor Louis Kahn said an architectural student would receive a failing grade for such a project. Arthur C. Kaufmann, CEO of Gimbels in Philadelphia and member of a Citizens' Advisory Committee for the project disavowed it. Architectural Forum said it was "third-rate architecture". Uris ignored the criticism and proceeded with their plans. Mayor Joseph Clark said the building did not conform to the Penn Center plan and insisted that Uris submit the building plans for review by the city Art Commission. The Art Commission had authority over buildings in some parts of the city, but not Penn Center. Uris stalled and eventually said the structural steel had already been ordered so no changes were possible.
Three years later, while Three Penn Center was under construction, Uris released plans for Two Penn Center, its second building in the project. This building was considered as bad as the first building. The Board of Design realized Uris would not improve the aesthetics of the building unless forced and recommended changes to make the building more attractive. This building was under authority of the Art Commission due to its location near the scenic Benjamin Franklin Parkway. The Art Commission, who did not want to replicate the architecture of Three Penn Center, reached agreement with Uris that steel would not be ordered until the commission approved the plans. In spite of the agreement, Uris again claimed the steel was ordered and the design could not be changed. The commission gave up trying to oppose Uris.

Media

The New Yorker published a cartoon on March 10, 1962, featuring a collage of scenes from construction sites captioned "Damn the Uris brothers, damn the Tishmans, damn Zeckendorf..."

Notable projects

Uris Brothers developed the following buildings either solely or jointly with others.
Name Address Alt NameYearTypeNotes-
Court Square Building2 Lafayette Street1926Residential-
1 University Place1 University Place1929Residential-
Dixie Hotel250 West 43rd StreetHotel Carter1930Hotel-
Hotel St. Moritz50 Central Park SouthRitz Carlton1932Hotel-
2 Sutton Place2 Sutton Place1938Residential-
930 Fifth Avenue930 Fifth Avenue1940Residential-
880 Fifth Avenue880 Fifth Avenue1948ResidentialTheir last residential building
55 Water Street55 Water Street1972Office BuildingTheir last major building
World's largest office building in 1972
-
American Tobacco Company Building245 Park AvenueAmerican Brands Building
Bear Sterns Building
1967Office Building-
JC Penney Building333 W 33rd StreetPennview Hotel1925Office BuildingJC Penney purchased a different building in 1977-
ITT Building75 Broad Street1928Office BuildingMillennium High School now located on 13th floor-
RCA Communications Building60 Broad Street1961Office Building-
Uris Building1633 BroadwayParamount Plaza1971Office BuildingLocation of Uris Theatre, now Gershwin Theatre-
1301 Avenue of the Americas Building1301 Avenue of the AmericasCalyon Building, Crédit Lyonnais Building, Crédit Agricole CIB Building, RJR Nabisco Building, JC Penney Building1964Office BuildingNot to be confused with the 1925 JC Penny Building-
New York Hilton1335 Avenue of the Americas1964Hotel-
Look Building488 Madison Avenue1950Office BuildingNational Register of Historic Places listed-
380 Madison Avenue380 Madison Avenue1953Office Buildingpreviously a Ritz-Carlton hotel-
Colgate-Palmolive Building300 Park Avenue1955Office Building-
575 Madison Avenue575 Madison Avenue1950Office Building-
485 Lexington Avenue485 Lexington Avenue1956Office Building-
2 Broadway2 Broadway1959Office Building-
850 Third Avenue850 Third Avenue1961Office Building-
Manufacturers Hanover Trust Building350 Park Avenue1962Office Building-
Sperry Rand Building1290 Avenue of the Americans1962Office Building-
111 Wall Street111 Wall StreetCitibank Building1966Office Building-
Harper & Row Building10 53rd Street1972Office Building-
Hilton Washington1919 Connecticut Avenue, N.W.
Washington D.C.
1965Hotel-
Three Penn Center1515 Market Street
Philadelphia
1958Office Building-
Two Penn Center1500 JFK Boulevard
Philadelphia
1958Office Building-
Blue Hill PlazaPearl River, New YorkOffice Building-

Gallery