Opened as the Lagoon Theater on June 3, 1916, the Uptown is one of the oldest surviving theaters in the Twin Cities area. A name change to the Uptown on April 11, 1929, coincided with the installation of sound equipment and a screening of The Dummy. A fire broke out in the ventilation system during Trade Winds on April 25, 1939, but the cinema was rebuilt soon after by the firm of Liebenberg & Kaplan. This new Uptown Theatre re-opened on November 16, 1939, with The Women. It was designed in streamline moderne, with two incised roundels on the exterior stone facade that portrayed themes of travel and adventure in cinema. Murals in the auditorium depict early explorers gazing at the futureMinneapolis and the Father of the Waters presiding over water sprites that symbolize the lakes of the city. The Uptown closed in 1975 but was purchased and re-opened by the Landmark Theatres chain in 1976. After years of classic double features, the theater began screening foreign and independent films starting with The Coca-Cola Kid in November 1985. The building was deemed a heritage site in 1990 and soon after remodeled their lobby to re-create art moderne and neo-baroque elements. Landmark closed the theater on January 31, 2012 for renovation and upgrades. The theater re-opened September 14, 2012, showing Sleepwalk with Me. The new design added a full bar and replaced 35mm with digital projection. The structure has a 60-foot tower that once featured a revolving beam of light marking the Uptown area of Minneapolis and could be seen for miles around. It was the first three-sided vertical tower sign in the country and had to be approved by civil aviation authorities. The theater stands at one of the busiest intersections in the Uptown area and has been a landmark in the area for decades. It is also one of the few cinemas in the midwest that offers balcony seating. The Uptown screens mostly foreign and art films and runs cult films at midnight screenings. It ran The Rocky Horror Picture Show from May 19, 1978, through 1997. The film returned on a monthly basis in 2009. The theater is known for its often clever and amusing marquees.
