Umaibō


Umaibō or "delicious stick" is a small, puffed, cylindrical corn snack from Japan. It is produced by Riska and sold by Yaokin. It has a suggested retail price of 10 yen. The mascot is a cat, Umaemon, whose name is a pun on that of a popular animated character, Doraemon.
There are many flavors of Umaibō available, including savory flavors, such as salad, mentaiko, takoyaki and cheese; and sweet flavors, such as cocoa, caramel, and chocolate.

Flavors

Presently circulating