The twait shad is a typical herring-type fish and much resembles the allis shad. It has no lateral line and the belly is more rounded than that of the sprat and Baltic herring. The gill cover is ridged and the caudal peduncle has large, plate-like scales. This fish is more colourful than the Baltic herring. The back is a bluish green colour and the head brownish with a golden tinge on the operculum. The flanks are silvery, sometimes with a bronzy tinge, and there are a distinctive row of six to ten large dark spot just behind the gill cover though these may fade when the fish is dead. The adult length is typically.
Distribution
The twait shad is found in most of Europe and all countries bordering the Mediterranean Sea.
Alosa fallax has a similar lifecycle to A. alosa. They are known to live in sympatry. Some studies have suggested A. fallax and A. alosa species can hybridize. They are anadromous species, like many other species in the genus Alosa. However, some record of them being landlocked suggests an ability to adapt well to their environment. They primarily liveat sea on feeding grounds and migrate to their spawning grounds between April and June once they are sexually mature. Maturity usually ranges from 3–7 years of age. Juveniles appear in estuaries and brackish water around June to July. The salinity of brackish water may pose problems to the juveniles migrating from fresh water.
Population reduction
Populations have been reduced primarily through overfishing, pollution, habitat destruction and migratory route obstruction. Hybridization between species is more likely with species affected by human disturbances. It is estimated that the estuarine phase, or the time that they are in the estuaries migrating from spawning grounds to sea, has a duration in A. fallax of up to a year and a half. The estimate, however, does not take into account individual variation and survival of juveniles in the estuarine phase.
Conservation
Four special areas of conservation have been designated in Ireland where Alosa species have been known to spawn. Alosa fallax "has been placed in Appendix III of the Bern Convention that lists protected fauna species as well as in appendix II and V of the European CommunityHabitats Directive that list, respectively, species whose conservation requires the designation of special areas of conservation and that are subject to management measures."