Toy Kingdom


Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of toys, gizmos & gadgets. The first branch opened at SM Megamall in 1991. Now there are more than 20 branches opened inside and outside SM Supermalls. Aside from the regular Toy Kingdom stores, SM Stores have smaller toy sections called Toy Kingdom Express.
Toy Kingdom's main rivals in the Philippines are Toys "R" Us and ToyTown. Kidz Station was also a rival store until Toys "R" Us acquired them on November 2010.
Toy Kingdom holds the biennial major event Toy Expo Philippines, which gathers toy brands to showcase their latest offerings through exhibit set-ups and activities. A free-admission event, usually held during August at the SMX Convention Center in the Mall of Asia Complex, Toy Expo Philippines started in 2012. It held its 4th edition in 2018 from August 24 to 26 participated by brands such as Peppa Pig, My Little Pony, Play-Doh, Shopkins, Littlest Pet Shop, PAW Patrol, Super Wings, and many more.