In 2005, after the radio group Swindon FM lobbied for a second FM Radio Licence to be granted for Swindon, Ofcom invited applications for the 12-year broadcasting licence for Swindon. The Local Radio Company applied for licence proposing a radio station called Now FM. After being awarded the licence, they renamed the station to Brunel FM, after Isambard Kingdom Brunel whose railway network had converted Swindon from a small village on the top of a hill, to an extremely large town. Brunel Radio was also the previous name for Classic Gold Radio when Wiltshire Radio/GWR launched on FM. Brunel Radio was on the AM frequency however Brunel FM and Brunel Radio/Brunel Classic Gold have no connection other than name and where their studios are based. For some weeks before its launch, the station was in test transmissions, allowing listeners a preview of the station, without presenters or commercials. The station launched at 10am on 2 September 2006 to the sound of many different people from around the coverage area wishing the station luck. In June 2008, Brunel FM was sold to Laser Broadcasting along with sister stations Bath FM] and 3TR. Following the buyout, a number of the station's staff resigned, allegedly due to lack of payment. In October 2008, Brunel FM was sold again to South West Radio Ltd, following the collapse of Laser Broadcasting. In August 2009 South West Radio itself collapsed and Brunel FM was acquired by YMC Ltd, along with Bath FM, 3TR FM, Quay West 107.4 and Quay West 102.4/100.8. YMC then ran the 5 licensed stations as a group, with local broadcasting throughout the day and some shared or "networked" programming over the weekend. On 24 March 2010, the 5 YMC Ltd stations were closed by administrators after multiple refusals on the part of regulator OFCOM to transfer the licenses, following a number of financial issues at the stations following TLRC's sale. Brunel FM plus its 3 sister stations, 3TR FM, Bath FM and Quaywest were eventually bought by One Gold Radio Ltd. All station were rebranded Total Star as part of an agreement with Total Star 107.5 in Gloucestershire which is owned by Storm Radio Ltd. In May 2011, it was announced that Total Star Swindon will be re-branded as More Radio from June 2011. This is due to the owners of the stations, One Gold Radio breaking ties with the Total Star group, Storm Radio. This coincides with the Bath licence renewal not being taken up by the group. Former GWR/Heart/Total Star presenter Howard Taylor is to become More FM's Programme Manager when it launches later next month. Further details have not been disclosed.
