Tom Joyner Morning Show


The Tom Joyner Morning Show was a nationally syndicated program, featuring host Tom Joyner and a team of commentators reporting and discussing the latest news and sports of the day, playing popular R&B songs from the 1970s through the 1990s as well as contemporary R&B hits. It
aired on weekdays. The weekend equivalent of the program was "Tom Joyner's Right Back At Cha."
Southwest Airlines was a prominent sponsor of the radio show, especially Joyner's on-site remotes, and offered free round-trip airfare to any destination that Southwest flew as a recurring giveaway on the show. Its final episode aired on December 13, 2019.
It could be heard on mobile devices and on the Xbox 360 console via iHeartRadio.

History

In 1994, Joyner was signed by ABC Radio Networks to host the show. Joyner transferred syndication rights to Radio One in 2004. Joyner attributed the national show's success to his complete refusal to serve non-black audiences. He stated in 2000: "We do a show for African Americans. That's what we do." In 2019 he stated: "Don't worry about crossover. Just super serve, super serve, super serve. Anything that affects African Americans, that's what you do."
Joyner announced in 2017 that the show would end when it reaches its 25th anniversary in syndication, with the final show airing on December 13th, 2019. Affiliates that remain with the show until its end will receive Rickey Smiley's morning show after Joyner retires. Joyner stated on the day of his last program that he had been forced into retirement because of repeated salary cuts, and that his own financial greed—about which he was unrepentant—drove much of his radio career. Joyner acknowledged that cultural changes and radicalization among black audiences had reduced his influence and thus his listenership and station count.

Featured personalities