Tiens Group


Tiens Group is a Chinese multinational conglomerate and multi-level marketing company headquartered in Tianjin, China.

History

Tiens Group was founded in 1995 by Li Jinyuan. Tiens entered the international market in 1997. The company's initial product offerings included traditional Chinese medicinal products, calcium tablets, and instant coffee. In 2008, they reported having 12 million MLM distributors worldwide, including more than 40,000 in Germany, and 40 million customers, mostly in Russia, with approximately 60,000 in Germany. In 2014 they reported having 200,000 distributors in Uganda.
In May 2015, the company sent 6,400 employees on a four-day tour of France. While in Nice, they set a Guinness World Record for the longest "human-made phrase".

Controversy

Tiens has been the subject of controversy in Bangladesh, where the company is known as Tianshi. According to local news reports, many people in Bangladesh who invested in Tianshi lost their money, and they claimed that the products were ineffective and priced 4 to 20 times higher than comparable products from well known retailers.
In 2015, the Government of Bangladesh banned all types of domestic and foreign MLM trade including Tiens in Bangladesh.
Between the years 2017-18, the company embezzling hundreds of crores taka from consumers, secretly left the country.