The Rec Room


The Rec Room is a Canadian chain of entertainment restaurants owned by Cineplex Entertainment. First opening in Edmonton in 2016, its locations feature entertainment and recreational attractions such as an arcade, driving simulators, recreational games, and virtual reality, as well as restaurants and bars, and an auditorium with a cinema-style screen, which can be used for concerts and other live events.

History

In January 2015, Cineplex announced the establishment of The Rec Room as a brand new concept, with initial locations set for Calgary's Deerfoot City, South Edmonton Common, and Roundhouse Park in Toronto. Cineplex Entertainment CEO Ellis Jacob explained that the chain was meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry. The first location opened in South Edmonton Common in 2016. A second location at Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall.
Cineplex aimed to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 50,000 square feet. The company subsequently announced other locations, including Masonville Place in London, Square One Shopping Centre in Mississauga, Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Brentwood Town Centre in Burnaby. In May 2019, Cineplex announced a second Vancouver-area location on Granville Street to open in 2021, featuring a rooftop patio.
The Toronto location features The Void virtual reality attraction. In July 2018, Cineplex announced that it would become the exclusive Canadian franchisee of The Void and add additional locations.