The Perfect World Foundation


The Perfect World Foundation is an international non-governmental organisation created to raise awareness and provide support in the fight against the worldwide ecological crisis facing wildlife and the natural environment. Perfect World was founded in 2010 by Ragnhild Jacobsson and Lars Valentin Jacobsson, after supporting wildlife conservation projects privately for many years.
Perfect World has a ten-year strategic plan, "The Final Count Down", consisting of ten annual events, commencing in 2020 with the "Climate Aid" event in Gothenburg, Sweden, and counting down to event number one in 2030. The intent of "The Final Count Down" is to develop solutions in the fight against the global wildlife and nature crises.
In 2014, Perfect World's "Save The Rhino" event in Gothenburg was the first large-scale fundraising event in support of wildlife to take place in Scandinavia; it attracted five hundred paying guests, was supported by one hundred volunteers and was attended by Victoria, Crown Princess of Sweden.. Perfect World has awarded the Conservationist of the Year award, annually, each year since then.

Conservationist of the Year Award

The Conservationist of the Year Award is given annually, by The Perfect World Foundation, to a person who has raised significant attention to wildlife and nature conservation. Since its inauguration in 2014, it has become the largest and most prestigious conservation award in Scandinavia. The recipient also receives The Fragile Rhino prize, a rhinoceros sculpted in glass.
In her role as ambassador for The Perfect World Foundation, Sarah, Duchess of York has presented the award since 2017.
The recipients to date have been: