Inner Circle (dating site)


Inner Circle is a dating app for ambitious people who take dating seriously. Inner Circle is owned by Circle Imperium B.V., with offices based in Amsterdam, the Netherlands. The app is designed to help singles meet their match - matching based on shared values and interests and meeting out in the real world.

History

Inner Circle was founded in 2012 by David Vermeulen, Serge Samusya and Michael Krayenhoff. The dating app was originally launched in Amsterdam and is also available in Barcelona, London, Milan, Paris, Stockholm and Berlin. Inner Circle and Tinder changed the perception of online dating under young professionals in the Netherlands according to national newspaper de Volkskrant.
In June 2020 the dating app had more than 2.5 million members. The revenue model is a combination of subscriptions, events, and partnerships. Inner Circle has no outside funding, and has been profitable since its inception.

Overview

The network/app operates in a similar way to many dating sites: there are "like" functions, photo browsing, profile building, as well as ways to interact and chat. The app focuses on accountability to encourage respect and uses social network analysis for making connections. The website also has features similar to Facebook. Users post plans to go out to bars and clubs; users traveling to London can ask for advice and meet-ups. Members of Inner Circle get to invite five friends each, who are screened before approval. Users can access the platform through a website, or an iOS or Android app.
Inner Circle hosts offline events on a regular basis for users located in Amsterdam, London, Paris, Milan, Barcelona and Stockholm.

Awards and nominations