The Hunt (advertisement)


"The Hunt" is a television advertisement produced by F/Nazca Saatchi & Saatchi for Leica Camera.

Plot

The advertisement depicts several photojournalists in war-torn or politically unstable environments. The main focus is during the 1989 Tiananmen Square protests in Beijing, when a photojournalist is confronted by People's Liberation Army officers at his hotel. After the officers ransack his hotel room, the photojournalist grabs his camera and rushes to another room to photograph the Tank Man from the window.

Controversy

The advertisement sparked outrage in China, resulting in the Leica brand being censored on Sina Weibo. Leica Camera AG, which has a vital business partnership with Huawei, responded by distancing themselves from the advertisement, claiming it was an unauthorised project that was not commissioned by the brand.