The Evening News, earlier styled as The Evening News, was an evening newspaper published in London from 1881 to 1980, reappearing briefly in 1987. It became highly popular under the control of the Harmsworth brothers. For a long time it maintained the largest daily sale of any evening newspaper in London. After financial struggles and falling sales, it was eventually merged with its long-time rival the Evening Standard in 1980. The newspaper was revived for an eight-month period in 1987.
Early history
The newspaper was founded by Coleridge Kennard and Harry Marks. The first issue appeared on 26 July 1881. It was the first popular evening paper in London. It was priced at one halfpenny, distinguishing itself from the more serious penny papers such as The Times. The first issues were printed on light blue paper, and later editions on yellow and green paper. The rivalry between halfpenny papers in the late 19th century was fierce, and almost ended the Evening News. According to some sources the paper was losing £40,000 a year. The brothers Alfred and Harold Harmsworth bought the paper for £25,000 in 1894. In 1888 Alfred had founded a paper called Answers, which was modelled after another popular paper called Tit-Bits. Harold gave up his clerk's job to handle the business side of the papers, while Alfred effectively controlled the papers with great success. Alfred later became ennobled as Lord Northcliffe, and Harold as Lord Rothermere. The brothers started several papers, of which the Daily Mail became the most influential. Under editor Kennedy Jones, the Evening News was one of the papers that transformed the English press with their so-called 'new journalism'. This meant that the papers were aimed at a wider general public than the traditional ones, such as The Times.
20th century
The Evening News became one of the leading papers in England under the control of Northcliffe. Evening newspapers were not considered to be good investments in 1900, and most of the London newspapers were losing money. At the same time the Evening News was making profit of £50,000 a year. The circulation numbers of English newspapers between the 1850s and the 1930s can only be guessed at. Some authors have carefully estimated that in 1910 the circulation of the Evening News was 300,000. Among the halfpenny evening papers, that would amount to a share of 35.7 per cent. The estimate for the average circulation of July 1914 is approximately 600,000, which would have made it the biggest evening paper in London. During the First World War the paper was widely criticised for its views on women. Women were now being treated with equality in mind. Other newspapers such as the Daily Sketch had a much more neutral approach to the introduction of women en masse into workplaces in place of men, which took place owing to the military conscription that began in 1916. Northcliffe died in 1922. Subsequently, control of Associated Newspapers, including the Daily Mail, Evening News, Weekly Dispatch and Overseas Daily Mail, was bought by his brother Harold. After 1936, Harold's son Esmond took over as chairman of Associated Newspapers. Ninety-four short stories by crime fiction writerWill Scott were published in the paper between 1952 and 1964. In 1960, as part of the same takeover that merged the News Chronicle into the Daily Mail, the Evening News incorporated another London evening paper, The Star. For some years the merged paper was called The Evening News and Star.
Demise and reappearance
Although it had been the biggest evening paper in London over several decades, by the 1970s the Evening News was struggling with financial problems and falling sales, for television was eating away its market share. It switched from broadsheet to tabloidin September 1974, and stopped printing on Saturdays in June 1979. In October 1980, Associated Newspapers announced that the newspaper would be closed at the end of the month. The last issue was on 31 October 1980. The paper was merged with its long-time rival the Evening Standard. For some time the resulting paper was called the New Standard. The name Evening News continued to feature on the titlepiece of the Evening Standard until the relaunch of the Evening News in the late 1980s. The Evening News reappeared for a few months in 1987 when it was launched by the Evening Standards owner Associated Newspapers in order to counter Robert Maxwell's London Daily News; this sparked a price war, by the end of which the Evening News was being sold at 5p, while copies of the London Daily News were 10p. The revived newspaper was edited by Lori Miles, one of the first female editors in Fleet Street. Following the collapse of the London Daily News in July, the Evening News continued for a further three months as a separate brand from the Evening Standard, catering for a more "female and South London" readership before being re-absorbed into its sister publication and former rival on 30 October 1987.
