The Bridge World


The Bridge World, the oldest continuously published magazine about contract bridge, was founded in 1929 by Ely Culbertson. It has since been regarded as the game's principal journal, publicizing technical advances in bidding and the play of the cards, discussions of ethical issues, bridge politics and leading personalities, and reports of major tournaments.
Culbertson edited TBW until 1943. Morehead then became editor and continued until 1946, when Moyse took over. The McCall Corporation purchased TBW in 1963, and subsequently sold it to Edgar Kaplan. Kaplan became editor and publisher in late 1966; his first issue is dated January 1967. Jeff Rubens acted as Kaplan's co-editor until Kaplan's death in 1997, when Rubens became editor and publisher.
Largely because of its emphasis on IMP and matchpoint play, TBW is of interest primarily to tournament players.

Regular features

Several features appear in each issue. The most popular are:

Editorial

Prior to 1967, editorials had appeared infrequently in TBW. Under the Kaplan/Rubens editorship, the Editorial became a monthly feature, and occupies a privileged position, appearing directly after the table of contents.
The Editorial usually discusses issues that are both timely and of import to tournament bridge players, and from time to time provides a forum for points of view that are not shared by the editorial staff. A non-random sample of the topics that have appeared in the Editorial over the past 40 years:
The MSC is a combination of quiz and commentary. Several problem hands, along with the bidding so far on each, are presented and the reader is asked what call he would make. The answers to each question are given in the next issue, along with comments by expert panelists and by the panel's moderator.
This arrangement provides a means for the reader to improve his bidding skills, and to get a glimpse of the thought processes of the experts. Readers are invited to submit their monthly scores to TBW. An annual competition is held for the highest 12-month total; the winner is invited to participate on the expert panel for a year.
For many years, the MSC was conducted by the same person each month: Samuel Fry Jr. from 1932 through 1945 and Albert H. Morehead from 1945 until his death in 1966. In January 1967, when Kaplan and Rubens took over TBW's editorship, a rotating group of directors was established: Moyse, Alfred Sheinwold, Howard Schenken and Alan Truscott each directed the Club once every four months. Retirements, editorial disagreements and health problems led to changes in the Club's directorship, and well known players such as Bobby Wolff, Jeff Rubens, Eric Kokish, Kit Woolsey, David Berkowitz, Larry Cohen, Bart Bramley, Danny Kleinman, Steve Landen, Karen McCallum, and Barry Rigal have all served as directors. In 2005, the MSC changed from a rotation of four directors to a rotation of six.
The form of the MSC has also changed markedly over the years. It was originally conceived as a means by which readers could test themselves on the Culbertson System, and for years it was held that there was only one correct answer to each problem – there being only one correct answer in the context of the Culbertson System. In the 1940s a system of partial credits was instituted, with the "correct" answer receiving 100 points and lesser awards going to other answers. This approach continues in 2009.
A related change occurred in 1951, when the answers provided by experts other than the director were printed, along with their comments. According to TBW's , this was the magazine's first explicit acknowledgment that such a panel existed. The publication of expert comments also continues in 2009.
Although most of the monthly problems concern bidding, under the Kaplan/Rubens editorship there has been one problem each month concerning leads, nearly always opening leads.
As to the problems that concern bidding, the experts' answers and comments lost clarity as the Culbertson/Goren consensus began to fall apart during the 1950s and 1960s. The experts' answers became influenced less by judgment and more by system, some experts even abstaining on occasion because they could not use a favored treatment. When different experts preferred different systems it became difficult to reach consensus and the comments became less valuable.
Therefore, in 1967 Kaplan and Rubens instituted a poll of experts to determine their bidding preferences. Solvers were also invited to participate in the poll, but their role was restricted to breaking ties among the experts. The result was Bridge World Standard 1968, now known as BWS 68. There have been three major revisions of the system, in 1984, 1994 and 2001. BWS has always been intended as a platform for answering MSC problems, but also as a system that two experienced players could use if they had never partnered one another. Another use for BWS, perhaps intended in 1967 but never touted as a rationale, is to provide a means of tracking how expert preferences have changed over the years.
TBW regards the MSC as its most successful feature; certainly it is its longest running. It has been imitated in one guise or another by most bridge periodicals.
Several sample MSC problems, answers and commentary can be found at TBW's .

Challenge the Champs

Challenge the Champs is, in the words of TBW, "… a continuing bidding battle. Each month, two leading pairs compete, bidding deals from actual play." CTC is a feature that debuted in The Bridge Journal, a periodical edited by Jeff Rubens which was discontinued when Rubens joined the staff of TBW. At that point TBW took over the operation and the publication of CTC.
The format is to give each pair ten hands to bid, just as though they were at the table. Awards for different contracts are pre-set, and the results are scored as though they were matchpoints awarded on a 12 top. Over ten hands : "… in the fifties is over average, in the sixties might win, higher is phenomenal."
In its original form, a pair would continue in CTC so long as it kept winning. The prior month's winners were termed the "Champs" and would compete against a new pair, the "Challengers." More recently the contest has been altered: TBW invites a pair to participate for exactly two consecutive months ; if a pair wins at least one of its two matches, it is invited to return at a later time, and possibly take part in a CTC elimination tournament.
During the period that a pair could compete indefinitely, Matt Granovetter and Ron Rubin established the record for consecutive wins at 10, from July 1975 through April 1976, using the Ultimate Club, a strong club system with many relay sequences. In May 1976 Granovetter-Rubin lost to Kerri and Mike Shuman by the record combined score of 86-85.
CTC has been involved with some odd coincidences. As reported by John Kelly Karasek in a 1978 issue, the March 1975 issue both reported on the Facchini-Zucchelli foot-tapping incident in that year's Bermuda Bowl, and featured Facchini-Zucchelli as the Challengers in CTC. The May 1977 issue reported at length on a cheating scandal in the US international team trials in Houston Texas, during which the accused, Richard Katz and Larry Cohen, resigned from the ACBL. Katz and Cohen were the CTC Challengers during that same month.

Bits and Pieces

Bits and Pieces is principally a letters-to-the-editor column. It first appeared in January 1955. The very first letter printed in the column asked the correct play in a contract of 4, and the answer was to take an Ann Gallagher finesse.
The letters tend not to concern questions of bidding or play – these are dealt with in other features such as Pro et Contra. They do tend to focus on issues raised in editorials, editorial style, unusual occurrences, laws and proprieties, and how sponsoring organizations such as the ACBL and the EBL regulate the game. The column also contains corrections and amplifications, book and product reviews, and occasional solicitations of readers' opinions.

Other features appearing regularly

Some features that do not appear according to a fixed schedule, or that have run their course:
The concept for a Bridge Hall of Fame was originated with Lee Hazen, an early Life Master, and undertaken by The Bridge World magazine by a ballet poll of 115 leading bridge columnists in the United States; the top three names receiving at least thirty percent of the cast votes were elected in the inaugural year. The magazine continued with elections in 1965 and 1966 but then discontinued sponsorship. The elected members to the Bridge World's Hall of Fame were:
Subsequently, in 1995, the American Contract Bridge League inaugurated their own Hall of Fame and adopted the initial nine inducted in the Bridge World Hall of Fame.

Bridge World Standard

Since 1968, the magazine has periodically polled experts on various bidding treatments and conventions in order to develop a unified system of bidding known as Bridge World Standard. There have been five versions of the system with the latest revision being the 2017 edition.
Bridge World Standard has evolved with the practices of North American experts and, similar to the Standard American Yellow Card system promulgated by the American Contract Bridge League, is offered as a system "for use by impromptu or casual partnerships, and as a basis for discussion by those who wish to formulate their own system."