The Apprentice (British series 9)
The ninth series of The Apprentice , a British reality television series, was broadcast in the UK during 2013, from 7 May to 17 July on BBC One. This series saw the task format return to its original arrangement prior to the seventh series. The decision to return to this original format layout meant that Alan Sugar could now get more in-depth knowledge of the finalists' business plans, unlike in the past two series, through arranging the final task towards them promoting their idea to both himself and a large selection of industry experts. Alongside the standard twelve episodes, with the first two aired within a day of each other, two specials were aired alongside this series – "The Final Five" on 8 July, and "Why I Fired Them" on 11 July.
Sixteen candidates took part in the ninth series, with Leah Totton becoming the overall winner. Excluding specials, the series averaged around 7.34 million viewers during its broadcast.
Series overview
Applications for the ninth series began in Spring 2012, with the selection process of auditions, assessments and interviews held within mid-Summer of that year. After the sixteen candidates for the final line-up were selected, filming began in October 2012. Following the past two series, production staff and Sugar returned the format of the episode schedule back to the original layout, prior to the seventh series. This decision was aimed at making the final task focused on assigning the finalists of the series with creating a brand for their plan, and pitching their ideas to a large group of experts, regarding their plan's intentions, cost and pricing details, how it would expand, and other notable business details, thus providing more in-depth information for Sugar to have available than provided by just the Interviews stage. In addition, Sugar brought back the use of exotic filming locations, with the global economic recession coming to an end, by arranging for one of his tasks of this series to be held within Dubai. Alongside these changes, Matthew Riley left the programme after two series, leading to Sugar replacing him with Claudine Collins for the Interviews stage.In the first task, the woman named their team as Evolve, while the men named their team Endeavour. Of those who took part, Leah Totton would become the eventual winner, and go on to use her investment towards opening up a chain of cosmetic skin clinics, with her first being opened on 22 January 2014. One notable matter that arose during film, was the discovery that Jordan Poulton had violated one of the rules regarding his application to the show, which prompted production staff and researchers to improve their thorough checks on applicants in future series to avoid further issues.
Candidates
Candidate | Background | Age | Result |
Leah Totton | Doctor | 24 | Winner |
Luisa Zissman | Retail Entrepreneur | 25 | Runner-up |
Francesca MacDuff-Varley | Dance & Entertainment Entrepreneur | 32 | Fired after Interviews stage |
Neil Clough | Regional Manager – Soccer Centres | 32 | Fired after Interviews stage |
Jordan Poulton | Business Analyst | 26 | Fired after Interviews stage |
Myles Mordaunt | Marketing Agency Co-Founder | 39 | Fired after tenth task |
Alex Mills | Company Director | 22 | Fired after ninth task |
Jason Leech | Historian / Property Entrepreneur | 29 | Fired after eighth task |
Natalie Panayi | Recruitment Manager | 30 | Fired after seventh task |
Kurt Wilson | Health Drink Entrepreneur and Health & Safety Manager | 26 | Fired after seventh task |
Rebecca Slater | Pharmaceutical Sales Rep. | 35 | Fired after sixth task |
Zeeshaan Shah | CEO of Property Investment Company | 27 | Fired after fifth task |
Uzma Yakoob | Entrepreneur & Make-Up Brand Owner | 32 | Fired after fourth task |
Sophie Lau | Restaurateur | 22 | Fired after third task |
Tim Stillwell | Mexican Food Entrepreneur | 23 | Fired after second task |
Jaz Ampaw-Farr | Literacy & Education Company Director | 41 | Fired after first task |
Performance chart
Key:Episodes
Controversy
Jordan Poulton's applicationAs part of the format's rules since the seventh series for applications to The Apprentice, the producers make clear that any participants who enter the contest must not include any company to their business plan if they do not have either ownership or co-ownership. When Jordan Poulton applied for the programme, production staff hadn't properly checked his application, which showed that he had named a company in his business plan that was not his, a fact that was not noticed until the interviews stage of the contest, when Claude Littner discovered the staff's oversight. Although Poulton's involvement in the programme was broadcast, despite this oversight, he later admitted on Twitter, while thanking his supporters, that he had been "naive" and apologised for "wasting everyone's time".
Ratings
Official episode viewing figures are from BARB.Episode no. | Airdate | Viewers | BBC One weekly ranking |
1 | 7 May 2013 | 7.25 | 7 |
2 | 8 May 2013 | 6.64 | 8 |
3 | 15 May 2013 | 7.22 | 4 |
4 | 22 May 2013 | 7.69 | 2 |
5 | 28 May 2013 | 6.88 | 2 |
6 | 5 June 2013 | 7.29 | 2 |
7 | 12 June 2013 | 7.81 | 3 |
8 | 19 June 2013 | 7.48 | 4 |
9 | 26 June 2013 | 7.30 | 5 |
10 | 3 July 2013 | 7.53 | 5 |
11 | 10 July 2013 | 8.24 | 1 |
12 | 17 July 2013 | 6.74 | 2 |
Note: During the 2-hour final, the show was shared with ', and as a result the figures are lower than usual. The first hour was the main show whereas the second hour was You're Hired.
Specials'''
Episode | Airdate | Viewers | BBC One weekly ranking |
The Final Five | 8 July 2013 | 3.39 | 29 |
Why I Fired Them | 11 July 2013 |