The Apprentice (British series 9)


The ninth series of The Apprentice , a British reality television series, was broadcast in the UK during 2013, from 7 May to 17 July on BBC One. This series saw the task format return to its original arrangement prior to the seventh series. The decision to return to this original format layout meant that Alan Sugar could now get more in-depth knowledge of the finalists' business plans, unlike in the past two series, through arranging the final task towards them promoting their idea to both himself and a large selection of industry experts. Alongside the standard twelve episodes, with the first two aired within a day of each other, two specials were aired alongside this series – "The Final Five" on 8 July, and "Why I Fired Them" on 11 July.
Sixteen candidates took part in the ninth series, with Leah Totton becoming the overall winner. Excluding specials, the series averaged around 7.34 million viewers during its broadcast.

Series overview

Applications for the ninth series began in Spring 2012, with the selection process of auditions, assessments and interviews held within mid-Summer of that year. After the sixteen candidates for the final line-up were selected, filming began in October 2012. Following the past two series, production staff and Sugar returned the format of the episode schedule back to the original layout, prior to the seventh series. This decision was aimed at making the final task focused on assigning the finalists of the series with creating a brand for their plan, and pitching their ideas to a large group of experts, regarding their plan's intentions, cost and pricing details, how it would expand, and other notable business details, thus providing more in-depth information for Sugar to have available than provided by just the Interviews stage. In addition, Sugar brought back the use of exotic filming locations, with the global economic recession coming to an end, by arranging for one of his tasks of this series to be held within Dubai. Alongside these changes, Matthew Riley left the programme after two series, leading to Sugar replacing him with Claudine Collins for the Interviews stage.
In the first task, the woman named their team as Evolve, while the men named their team Endeavour. Of those who took part, Leah Totton would become the eventual winner, and go on to use her investment towards opening up a chain of cosmetic skin clinics, with her first being opened on 22 January 2014. One notable matter that arose during film, was the discovery that Jordan Poulton had violated one of the rules regarding his application to the show, which prompted production staff and researchers to improve their thorough checks on applicants in future series to avoid further issues.

Candidates

CandidateBackgroundAgeResult
Leah TottonDoctor24Winner
Luisa ZissmanRetail Entrepreneur25Runner-up
Francesca MacDuff-VarleyDance & Entertainment Entrepreneur32Fired after Interviews stage
Neil CloughRegional Manager – Soccer Centres32Fired after Interviews stage
Jordan PoultonBusiness Analyst26Fired after Interviews stage
Myles MordauntMarketing Agency Co-Founder39Fired after tenth task
Alex MillsCompany Director22Fired after ninth task
Jason LeechHistorian / Property Entrepreneur29Fired after eighth task
Natalie PanayiRecruitment Manager30Fired after seventh task
Kurt WilsonHealth Drink Entrepreneur and Health & Safety Manager26Fired after seventh task
Rebecca SlaterPharmaceutical Sales Rep.35Fired after sixth task
Zeeshaan ShahCEO of Property Investment Company27Fired after fifth task
Uzma YakoobEntrepreneur & Make-Up Brand Owner32Fired after fourth task
Sophie LauRestaurateur22Fired after third task
Tim StillwellMexican Food Entrepreneur23Fired after second task
Jaz Ampaw-FarrLiteracy & Education Company Director41Fired after first task

Performance chart

Key:

Episodes

Controversy

Jordan Poulton's application
As part of the format's rules since the seventh series for applications to The Apprentice, the producers make clear that any participants who enter the contest must not include any company to their business plan if they do not have either ownership or co-ownership. When Jordan Poulton applied for the programme, production staff hadn't properly checked his application, which showed that he had named a company in his business plan that was not his, a fact that was not noticed until the interviews stage of the contest, when Claude Littner discovered the staff's oversight. Although Poulton's involvement in the programme was broadcast, despite this oversight, he later admitted on Twitter, while thanking his supporters, that he had been "naive" and apologised for "wasting everyone's time".

Ratings

Official episode viewing figures are from BARB.
Episode
no.
AirdateViewers
BBC One
weekly ranking
17 May 20137.257
28 May 20136.648
315 May 20137.224
422 May 20137.692
528 May 20136.882
65 June 20137.292
712 June 20137.813
819 June 20137.484
926 June 20137.305
103 July 20137.535
1110 July 20138.241
1217 July 20136.742

Note: During the 2-hour final, the show was shared with ', and as a result the figures are lower than usual. The first hour was the main show whereas the second hour was You're Hired.
Specials'''
EpisodeAirdateViewers
BBC One
weekly ranking
The Final Five8 July 20133.3929
Why I Fired Them11 July 2013