The story revolves around a miserly couple Parandamaiah Urbagal and Subbalakshmi, who want their son Santhosh Urbagal to marry a rich girl, for want of dowry. Santhosh, however, marries a girl from a poor financial background, antagonizing them. How son changes his parents outlook forms rest of the story. Parandamaiah owns a general store, 'Oorubaglu General Stores'. Santhosh likes to keep the shop as he loves Sangeetha, the daughter of Shankar Shastry, a musician, whose house is opposite the shop. Santhosh spends his time sightseeing and he is hostile towards customers when he is sightseeing. His friends - 'Chitke' Seena, Raja, 'Razor' Manja, Nanja and 'nanjappan maga' Gunjappa. They help Santhosh to gain Sangeetha's affection. However, Parandamaiah and Satyabhama decide to marry Santhosh to his uncle's daughter Sundari for dowry. However, Santhosh disagrees to marry any girl for dowry as he wants his wife to be the love of his life. Santhosh succeeds in marrying Sangeetha by hoodwinking his parents. Later, with the help of his friends, he starts to enjoy his married life. But, Parandamaiah and Satyabhama decide to cheat Santhosh and create a feud between Santhosh and Sangeetha. They make Sangeetha assume that Santhosh is having a sexual relationship with Sundari. Meanwhile, they make Santhosh assume Sangeetha is having an extramarital affair. Santhosh investigates this and he assumes that Sangeetha is having an affair. Due to this, Sangeetha goes back to her maternal home. Soon Santhosh finds out about this, and, with the help of his friends, makes his parents realize that good values are more important than money. Later, after he makes his parents realise their mistake, his uncle finds that Sundari is pregnant. He allegedly accuses Santhosh of impregnating Sundari. However, this is not the case as he had told his friends to loaf and flirt with Sundari to enlighten his parents. Later, Santhosh arranges for the marriage of Sundari. In the climax, Santhosh finds that Gunjappa had impregnated Sundari and he is forced to marry Sundari. Thus the movie ends on a happy note.
Upendra, former assistant of Kashinath made his directorial debut with this film. The film also introduced Jaggesh as a Hero and V. Manohar as a composer both went on to become popular.
