Teletubbies


Teletubbies is a British children's television series created by Ragdoll Productions' Anne Wood and Andrew Davenport for BBC. The programme focuses on four multi-coloured creatures known as "Teletubbies", named after the television screens implanted in their abdomens. Recognised throughout popular culture for the uniquely shaped antenna protruding from the head of each character, the Teletubbies communicate through gibberish and were designed to bear resemblance to toddlers.
The series rapidly became a commercial success in Britain and abroad. It won multiple BAFTA awards and was nominated for two Daytime Emmys throughout its run. A single based on the show's theme song reached number 1 in the UK Singles Chart in December 1997 and remained in the Top 75 for 32 weeks, selling over a million copies. By October 2000, the franchise generated over £1billion in merchandise sales.
Though the original run ended in 2001, sixty new episodes were ordered in 2014. They are currently aired on CBeebies in the United Kingdom and on Nick Jr. in the United States. Re-runs of the original 1997–2001 series continue to be shown on relevant television channels worldwide.
The original series returned to live TV in the US on Pluto TV on 1 May 2019 but the episodes are shown in the UK format instead of the US which is where the Pluto TV service is based in. The same error occurred with the series' availability on the NOGGIN app since 25 May 2016.

Plot

The programme takes place in a grassy, floral landscape populated by rabbits with bird calls audible in the background. The main shelter of the four Teletubbies is an earth house known as the "Tubbytronic Superdome" implanted in the ground and accessed through a hole at the top or an especially large semicircular door at the dome's foot. The Teletubbies co-exist with a number of strange contraptions such as the Noo-noo, the group's anthropomorphic blue vacuum cleaner, and the Voice Trumpets. The show's colourful, psychedelic setting was designed specifically to appeal to the attention spans of infants and unlock different sections of the mind while also educating young children of transitions that can be expected in life.
An assortment of rituals are performed throughout the course of every episode, such as the playful interactions between the Teletubbies and the Voice Trumpets, mishaps caused by the Noo-noo, the footage of children displayed on the screens in the Teletubbies' stomachs, and the magical event that occurs once per episode. The event differs each time; it is often caused inexplicably and is frequently strange yet whimsical. Each episode is closed by the Voice Trumpets and the narrator. The disappointed, reluctant, but eventually obedient Teletubbies bid farewell to the viewer as they go back to the Tubbytronic Superdome while the Sun Baby sets.

Characters

Main characters

On 31 March 1997, the first episode of Teletubbies aired on BBC2 on the CBBC programming block. It filled a timeslot previously held by Playdays. This schedule change initially received backlash from parents, but the show was not moved. The programme's unconventional format quickly received attention from the media, and it was attracting two million viewers per episode by August. In February 1998, The Sydney Morning Herald noted that it had "reached cult status" in less than a year on the air.
Teletubbies has been aired in over 120 countries in 45 different languages. In the United States, the series airs on Nickelodeon as part of the Nick Jr. block. Episodes are also released through the Nick Jr. mobile application and on-demand services. The original series is available as part of the Noggin subscription service in North America. It aired on PBS Kids in the United States from 6 April 1998 to 29 August 2008. BBC Worldwide channels carry the series in most of Africa, Asia and Poland. A Spanish dub airs on Clan in Spain. In Greece, the series airs on Nickelodeon Greece. NPO Zappelin carries the show in the Netherlands and MTVA airs it in Hungary. In Australia and New Zealand, the series airs on CBeebies Australia and ABC Kids. JimJam's Benelux feed airs the series and Ultra airs it in Serbia. Teletubbies also airs on SIC in Portugal and e-Junior in the Middle East.

Production

The show was created by Anne Wood and Andrew Davenport after the BBC had requested their pitch for a show aimed at preschoolers. Inspired by Davenport's interest in astronauts and specifically the first Moon landing, as well as their concern about "how children were reacting to the increasingly technological environment of the late 1990s", the two put together a pitch which the BBC picked up.
Finding a suitable shooting location was a challenge as they wanted to film the production outside but couldn't find a suitable location "with a suitable bowl-like dip". They ended up filming on a farm in Wimpstone, Warwickshire where they had previously shot Tots TV. Due to problems with a previous television show shooting at the location, the shooting was protested by the locals although they calmed down after being assured that "it was a low-key children's programme and no one would be aware of the filming". After the show took off, though, its popularity caused the land to be flooded by the press. According to Davenport, the press was particularly interested in getting photos of the actors in their Teletubby costumes without their heads on. Eventually the team took measures to secure their privacy including blindfolding visitors coming to the set as well as creating a tent for the actors to change in secret.

Episodes

Promotion

Merchandising

distributed the first line of Teletubbies dolls shortly after the programme's debut. They were sold internationally, with talking toys available in multiple languages. Hasbro signed on to develop a new range of products in 1998. In 1999, Microsoft UK released a set of interactive "ActiMates" toys based on the characters. The Rasta Imposta company introduced Teletubbies costumes for children and adults in the same year. Two educational video games featuring the characters were also released throughout the series' run.
Teletubbies dolls were the top-selling Christmas toy in 1997. Demand outstripped supply at most retailers, reportedly prompting many shops to ration them to one per customer. In some cases, shoppers camped outside stores overnight in hopes of purchasing Teletubbies merchandise. Fights over the toys broke out among parents and collectors on occasion. Over one million dolls were sold in Britain by 25 December of that year, with Golden Bear representatives estimating that sales could have reached three million if supplies had been available. The plush toys were named "Toy of the Year" by the British Association of Toy Retailers in 1998.
Kids' meal tie-ins have been released at fast-food restaurants throughout North America. In May 1999, Burger King distributed a set of six Teletubbies plush toys. They also included chicken nuggets shaped like the characters on their menu for a brief period of time. Keychains modelled after the characters were available at McDonald's in April 2000. These promotions became controversial among adults who believed they were intended to attract toddlers to high-fat food. Psychiatrist Alvin Francis Poussaint considered the deals "troubling." He voiced his opinion on the matter publicly, but did not take action against the companies.
Two kiddie rides featuring the characters were manufactured by Jolly Roger. They were available at some amusement parks and arcades, such as Chuck E. Cheese's and Fantasy Island.
Overseas Teletubbies merchandise sales throughout the 1990s delivered €136 million in profits for the BBC. By the time of the programme's cancellation, Teletubbies toys had generated over £200 million in revenue for co-creator Anne Wood alone. In 2005, Chris Hastings and Ben Jones of The Daily Telegraph called Teletubbies "the most lucrative show in BBC television history."

Live events

To commemorate the tenth anniversary of the premiere of Teletubbies, a series of events took place from March to April 2007. The characters headlined an invitation-only event in London on 21 March 2007. They appeared in New York City's Times Square, Grand Central Terminal, and Apollo Theater. They were also interviewed on NBC's The Today Show in an episode that included the first televised appearance of the actors without their costumes. A partnership was formed with Isaac Mizrahi in which Mizrahi designed Teletubbies-inspired bags to be auctioned off to benefit charities. A new line of clothing was launched at the Pop-Up Shop and other specialty stores. New York City mayor Mike Bloomberg announced 28 March 2007 "Teletubbies Day" and gave the key to the city to the Teletubbies. Following their show in New York, the Teletubbies went on their first live European tour, performing in London, Paris, Bremen, Darmstadt, Halle, Hamburg, Köln, and Hannover. The Teletubbies had a world premiere in 2015 to celebrate the release of the revival series and CBeebies presenter Cat Sandion hosted the event. The celebrity guests included were: Andrew Davenport, Kay Benbow, Fearne Cotton, Jess Smith, Berry, Berry’s mother, Grace Woodward, Jennifer Saunders, JB Gill, Chloe Tangney, Elaine Cassidy, Harry Hadden-Paton, Adele Silva, Vas J Morgan, Lauren Crace, Michael Stevenson, Tom Pellereau, Vanessa Feltz, Esther Rantzen, Ecowood Moves, Laura Carmichael, Dan Snow, Imogen Thomas, Laura Hamilton, Adam Horsley, Karen Hardy, Jasmine Harman, Harrison, Con and Bex from Kidzcoolit, a few other celebrities and regular people, with Jeremiah Krage, Nick Kellington, Rebecca Hyland, Rachelle Beinart and Victoria Jane as the guests of honour at BFI Southbank in London. The Teletubbies also appeared on BBC Two's Room 101 in 1999, The Official BBC Children in Need Medley with Peter Kay in 2009, Channel 4's The Paul O'Grady Show with Paul O'Grady and Jack Dee in 2009, ITV's Good Morning Britain with Richard Arnold, Susanna Reid and Laura Tobin in 2015, BBC Two's in 2015, BBC's Children in Need 2015 with Harry Hill and Nadiya Hussain in 2015, BBC One's Peter Pan Goes Wrong TV movie in 2016, BBC One's The One Show in 2017 with Holly Willoughby, Michelle Ackerley and Matt Baker, ITV's Lorraine with Lorraine Kelly and Scott Eastwood in 2017, BBC's BBC Breakfast in 2017 with an interview that included the first televised appearance of the actors of Dipsy and Laa-Laa in the new series without their costumes, ITV's This Morning in 2019 were the Teletubbies performed their hit single Teletubbies say "Eh-oh!" causing presenters Phillip Schofield and Holly Willoughby to dance along with the Teletubbies, Sky One's Romesh’s Look Back To The Future with Romesh Ranganathan in 2019, and CBeebies: 18 Years and Counting in 2020. The Teletubbies celebrated their 20th anniversary with a party hosted by CBeebies founder and former presenter Chris Jarvis featuring celebrity guests including: Andrew Davenport, Kay Benbow, Jess Smith, Berry, Charlotte Hawkins, Claire Sweeney, Kevin Eldon, Anna Acton, Nick Knowles, Kimberly Wyatt, Theo Walcott, Linda Robson, Megan Salmon-Ferrari, George Gilbey, Tom Chambers, Ben Hull, Clare Harding, Leon Ockenden, Ariana Siena Horsley, Imogen Thomas, Jaxon Reilly, Edward Knowles, Suzanne Shaw, Corey MacKenzie Graham, Rafferty, Melanie Walcott, Finley Walcott, Willow Jane Rogers, Max Rogers, Jasmine Harman, Sam Greenfield, Katherine Parkinson, Hannah Waddingham, Bex and Emily from Kidzcoolit, a few other celebrities and regular people with Jeremiah Krage, Nick Kellington, Rebecca Hyland and Rachelle Beinart as the guests of honour at BFI Southbank in London.
In January 2016, costumed Teletubbies characters appeared at the American International Toy Fair. In April 2016, the series' premiere on the Greek Nickelodeon channel was advertised with a series of appearances by the Teletubbies at malls throughout Athens. This began with a live show at Avenue Mall on 16 April, which featured both the Teletubbies and a host from the network. Throughout May 2016, the characters appeared on various breakfast television programmes to promote the upcoming series' debut on Nickelodeon in the United States.
The first Teletubbies live show/musical, titled Teletubbies Live!, toured the UK beginning on the weekend of 17 November 2017. In October 2018, DHX Media announced a second, Christmas-themed, live show/musical, Teletubbies Live! 2: The Christmas Show, to be performed at Hyde Park UK as part of their annual Winter Wonderland event, and to tour from Thursday 22 November 2018 until Sunday 6 January 2019.

Reception

Critical reception

's Emily Ashby found that "while the show's examples of cooperative play, wonder, and simple joys are gentle and pleasing, the creatures can still be a little grating to parents watching along." Caryn James of The New York Times stated in her review that the episodes "offer a genuinely appealing combination: cute and slightly surreal."
Upon the show's release, some critics feared that the characters' use of babbling in place of complete sentences would negatively affect young viewers' ability to communicate. The Daily Mirror reported in 1997 that many parents objected to its "goo-goo style" and "said the show was a bad influence on their children." Marina Krcmar, a professor of communication at the Wake Forest University, told interviewers in 2007 that "toddlers learn more from an adult speaker than they do from a program such as Teletubbies." However, Paul McCann of The Independent defended this aspect of the show, stating that "Teletubbies upsets those who automatically assume that progressive and creative learning is trendy nonsense. Those who believe that education should be strictly disciplined and functional, even when you're 18 months old. Thankfully Teletubbies isn't for them. It's for kids."

Tinky Winky controversy

A controversy began in 1999 related to Tinky Winky and his carrying a bag that looks much like a woman's handbag. He aroused the interest of Jerry Falwell in 1999 when Falwell alleged that the character was a "gay role model". Falwell issued an attack in his National Liberty Journal, citing a Washington Post "In/Out" column which stated that lesbian comedian Ellen DeGeneres was "out" as the chief national gay representative, while trendy Tinky Winky was "in". He warned parents that Tinky Winky could be a covert homosexual symbol, because "he is purple, the gay pride colour, and his antenna is shaped like a triangle: the gay pride symbol." The BBC made an official response, explaining that "Tinky Winky is simply a sweet, technological baby with a magic bag." Ken Viselman of Itsy-Bitsy Entertainment commented, "He's not gay. He's not straight. He's just a character in a children's series."
In May 2007, Polish Ombudsman for Children, Ewa Sowińska revisited the matter, and planned to order an investigation. "I noticed that he has a woman's handbag, but I didn't realise he's a boy," Sowińska said in a public statement. She asked her office's psychologists to look into the allegations. After the research in late 2007, she stated: "The opinion of a leading sexologist, who maintains that this series has no negative effects on a child's psychology, is perfectly credible. As a result I have decided that it is no longer necessary to seek the opinion of other psychologists."
Despite the objections, the Independent on Sundays editors included Tinky Winky as the only fictional character in the 2008 inaugural "Happy List", alongside 99 real-life adults recognised for making Britain a better and happier place.

''The Lion and the Bear'' controversy

In April 1997, the episode titled "See-Saw" aired and featured a sketch about a cut-out lion chasing a cut-out bear. The sketch was criticised for its unsettling cinematography, music, and character design and was deemed inappropriate for children. It was subsequently banned in several countries. In 2000, a revised version of the sketch was aired with adjusted editing, sound design, and voice acting to improve the tone; both versions have been posted online several times.

Cult following

Although the programme is aimed at children between the ages of one and four, it had a substantial cult following with older generations, mainly university and college students. The mixture of bright colours, unusual designs, repetitive non-verbal dialogue, ritualistic format, and occasional forays into physical comedy appealed to many who perceived the programme as having psychedelic qualities.

Analysis

suggests that Teletubbies constitutes an example of radical utopian fiction. In this reading, the Teletubbies are an advanced culture which has eliminated all need to work, worry, or struggle in any way, and regressed into a childlike state. Roberts positions the Teletubbies as the endpoint of the science-fictional idea of paradise based on infantilisation – a more extreme version of the future humans in Aldous Huxley's Brave New World and the Eloi in H. G. Wells's The Time Machine. Following Sigmund Freud's insight that adult pleasure must mediate id and super-ego – gratification and anxiety – the only way to attain a completely stress-free life is to surrender the super-ego, including sex. It follows that the broadcasts shown on the Teletubbies' in-set televisions are historical documentaries suggesting infantile existence as the paradigm, with the baby in the sun likely being the society's central machine intelligence. Roberts concludes:
In other words, the toddler-oriented aspect of the show can be read not in clumsily production-intention terms, but as a commentary upon the necessary infantilisation implicit in any utopian fantasy. It poses a question: to achieve a total happiness for all on the planet, once technology has removed the practical barriers, how far along the road towards infantile consciousness will it be necessary to travel? Will we become like the citizens of Huxley’s Brave New World? Or more infantile, like Wells’s Eloi? Or will we go the whole hog, and subsume our angst-ridden adult consciousnesses completely in the bright colours and satisfying repetitions of Teletubbyland? The enduring appeal of the Teletubbies to adults suggests, perhaps, this latter."

Awards and nominations

Other media

In popular culture

In December 1997, BBC Worldwide released a CD single from the series, based on the show's theme song, called "Teletubbies say 'Eh-oh!'" It is the only single from Teletubbies, making the characters a one-hit wonder in the United Kingdom. The song was written by Andrew McCrorie-Shand and Andrew Davenport, and produced by McCrorie-Shand and Steve James. The single reached number 1 in the UK Singles Chart in December 1997, and remained in the Top 75 for 32 weeks after its release.

Mobile app

In December 2017, Teletubbies Play Time was released worldwide for mobile devices by Built Games.

Tiddlytubbies Animated Web Series

In 2018, a spin-off animated web series featuring the Tiddlytubbies characters debuted on the official Teletubbies YouTube channel. These shorts are animated by WildBrain Spark Studios, a subsidiary of WildBrain that produces content for the WildBrain Spark network.