Tammy Brook


Tammy Brook is an American businesswoman, founder and CEO of FYI Brand Group.

Personal life

Tammy Brook grew up in Brentwood, California. Her father is Itzhak Brook, Adjunct Professor of Pediatrics and Medicine at Georgetown University School of Medicine.

Career

Brook started her career as a music executive at Empire Management. She founded FYI Brand Communications in 2001 as a full-service public relations and brand marketing agency. In 2018, FYI Brand Group relaunched with 5 new divisions: brand management and partnerships, publicity, original narrative content, experiential marketing and social impact. FYI Brand Group has offices in New York and Los Angeles, and has represented Apple Music, Adidas, MTV, Jhené Aiko, DJ Khaled, Travis Scott, French Montana, Pusha T, Steve Aoki, Russell Westbrook, Odell Beckham Jr., and others.
In 2017, Brook worked with artist French Montana to build the Suubi Health Center hospital in Uganda with Global Citizen.
Brook was named to Variety's Power of Women Impact List in 2018.
In 2019, when 21 Savage was detained by ICE, Brook created the #Free21Savage human rights coalition that helped him get out of deportation. FYI Group won the Social Good Creator Award at The 9th Annual Streamy Awards for 21 Savage's literacy campaign.
In 2020, FYI launched a webinar series titled "Navigating Fashion in the COVID-19 Digital Age" curated by Tammy Brook.