TRESemmé


History

The TRESemmé brand was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products. The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to supermarkets and pharmacies.
In 2010, Alberto-Culver was bought by Unilever, an Anglo–Dutch multinational consumer goods company. At that time, the product line was further developed and more products were added.

Product range

TRESemmé creates formulas suited for different types of hair. TRESemmé products include: shampoos & conditioners, dry shampoos, mousse, gels, hair sprays, crème & milk, and other styling sprays. TRESemmé's products are used in hair salons across the United States, Canada, the United Kingdom and Asia, particularly for hair repair treatment from heat damage caused by hair ironing and blowdrying.
, a software tool called "PROfiler" on the TRESemmé website allowed consumers to find the right products for their hair., the tool was no longer available.

Advertisement

The brand spent an estimated US$17 million on advertising in 2004., advertisement campaigns included one promoted under "Professional, Affordable".

Mercedes-Benz New York Fashion Week

TRESemmé was the official hair care sponsor of the Mercedes-Benz Fashion Week 2014 in New York in February, and had been since 2006.
TRESemmé created a team called "Runway Insiders" that included American model and DJ Harley Viera-Newton, who gave women a personal point-of-view of the latest trends and how they could achieve various professional looks at home.

Awards

Awards won by the TRESemmé brand include: