At the start of his last season as a player he had been appointed club secretary, although he was already considered to be a 'manager' of the club. On the eve of the 1904–05 season a small postcard of the team photograph was issued and featured the following text from King on its reverse endorsing Oxo: His tenure at West Ham included their election to the Football League in 1919, which coincided with a personal cheque from the board for £1,500 that paid tribute to his twenty years of service for the club. His basic wage was also raised to £10 a week. February 1922 saw the controversial sale of West Ham legend Syd Puddefoot to Falkirk for a record £5,000. For negotiating the transfer, Syd King received a £300 bonus. By this time he was also on a £100 annual bonus. The following season West Ham reached the FA Cup Finalfor the first time, losing to Bolton Wanderers but also assured their place in the top division finishing as Division Tworunners up. An edition of local newspaperEast Ham Echo proclaimed in 1923 that: Following promotion Syd King instilled a period of consolidation for West Ham in the First Division, the highlight of which was the 1926–1927 season when West Ham finished in 6th place in Division One. This performance was not equalled by the Hammers until the 1958–1959 season during Ted Fenton's tenure. Part of the reason that this consistency was possible, was due to Syd King signing players that went on to become West Ham legends and record holders, as well as England internationals, including Jimmy Ruffell, Ted Hufton & Vic Watson. Syd King was appointed a shareholder of West Ham United in 1931, but the team was relegated in the 1931–32 season back to Division Two. On 5 November 1932 West Ham lost their ninth game of the next season, against Bradford Park Avenue, and at the same day's board meeting, according to one board member, "during the discussion on the team, was "drunk and insubordinate." It was no secret that King "liked a drink", but he had already been appeased by the board many times over the issue. On the following day they announced that: It was also postulated by the board, but never confirmed, that King had been syphoning off West Ham funds for himself. He was suspended for three months without pay and also banned from entering the Boleyn Ground. Following a board meeting on 3 January 1933 his contract was terminated permanently, and he was given an ex-gratia payment of £3 a week.
Death
Although comparatively rich for an ex-player working in football, King's reputation as well as his career were in tatters. Within a month of the sacking he committed suicide by drinking alcohol mixed with a corrosive liquid. The inquest into his death declared that he had taken his life 'while of unsound mind', and had been suffering from persecution delusions. According to his son at the inquest, his depression had begun when the team were relegated in the summer of 1932, and that his paranoia had followed on from that.
