Swiss Centre, London


The Swiss Centre was a popular tourist attraction on the edge of Coventry Street, London, at its junction with Leicester Square. The 14 storey building was both a showcase for Switzerland and its products, and a trade and commercial centre that featured a Swiss bank, tourist office, a chocolate and souvenir shop, a Swissair ticket office, a cafe and several Swiss themed restaurants which were located in the basement.
It was designed by David Aberdeen and built by John Laing & Son and Token Construction Company Limited between 1963 and 1966,
to include a podium above the shops located at street level, and an 11 storey tower block with office floors, residential spaces, a penthouse, a viewing gallery and a plant room.
Over the years the connection with Switzerland faded out: several shops remained vacant, and British souvenir stalls took over the commercial spaces since the late nineties.
The building did not fit its purpose anymore nor with the new intended design for an improved pedestrian square, and it was finally demolished in 2008.
Two totem columns one displaying the Helvetic cantons insigna, and the other a large carillon clock composed of 23 bells, were preserved in the western section of the square that was finally renamed Swiss Court, in order to retain the Swiss heritage.
The glockenspiel, redesigned and restored by the clockmakers Smith of Derby was returned in November 2011, three years after the building demolition.
Since 2011, the site has been occupied by M&M's World.