Swish Beverages


Swish Beverages is an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.

History

Founding

Social media personality Josh Ostrovsky, David Oliver Cohen and Tanner Cohen and Alexander Ferzan formed Swish Beverages. In June 2015 they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel. As of 2019, Swish products are sold in 27 U.S. states.

Babe

On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé. In 2018, Babe Grigio with Bubbles and Babe Red with Bubbles were released. In April 2019, Babe named Emily Ratajkowski its Chief Taste Officer and launched a national ad campaign featuring her. Diplo is an investor in the brand.

Anheuser-Busch InBev acquisition

In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages, marking the brewer's largest wine investment to date.

Product list