Surfers Paradise, Queensland


Surfers Paradise is a coastal suburb of the City of Gold Coast in Queensland, Australia. Colloquially known as 'Surfers', the suburb has many high-rise apartment buildings and a wide surf beach. The feature of the heart of the suburb is Cavill Mall, which runs through the shopping and entertainment precinct. Cavill Avenue, named after Jim Cavill, an early hotel owner, is one of the busiest shopping strips in Queensland, and the centre of activity for night life. One of the features of the area is the Surfers Paradise Meter Maids designed to build goodwill with tourists.
Surfers Paradise is the Gold Coast's entertainment and tourism centre and the suburb's high-rise buildings are the best known feature of the city's skyline.
In 2009 as part of the Q150 celebrations, Surfers Paradise was announced as one of the Q150 Icons of Queensland for its role as a "location".
At the, Surfers Paradise had a population of 19,668.

Geography

Surfers Point is bounded to the east by the Coral Sea of the Pacific Ocean. The Esplanade is a road that runs along the coast in the north-east of the suburb.
It is bounded to the south in part by the Nerang River which then flows through the suburb to exit at the suburb's most northerly boundary almost at the mount of the river where it flows into the southern end of Moreton Bay.
The course of the river has been modified extensively in the latter part of the 20th century to create permanent islands for residential development, some of which were natural features while others were on reclaimed land created by a system of canals.
The Gold Coast Highway passes through the suburb from north to south.

History

James Beattie, a farmer, became the first European to settle in the area when he staked out an farm on the northern bank of the Nerang River, close to present-day Cavill Avenue. The farm proved unsuccessful and was sold in 1877 to German immigrant Johan Meyer, who turned the land into a sugar farm and mill. Meyer also had little luck growing in the sandy soil and within a decade had auctioned the farm and started a ferry service and built the Main Beach hotel. By 1889, Meyer's hotel had become a post receiving office and subdivisions surrounding it were named Elston, named by the Southport postmaster after his wife's home in Southport, Lancashire, England. The Main Beach Hotel licence lapsed after Meyer's death in 1901 and for 16 years Elston was a tourist town without a hotel or post office.
In 1917, a land auction was held by Brisbane real estate company Arthur Blackwood to sell subdivided blocks in Elston as the "Surfers' Paradise Estate", but the auction failed because access was difficult. This was the first recorded reference to Surfers Paradise, but like the Gold Coast, the title may already have been local vernacular – surfing having been demonstrated in Sydney in 1915.
Elston began to get more visitors after the opening of Jubilee Bridge and the extension of the South Coast Road in 1925; the area was serviced before then only by Meyer's Ferry at the Nerang River. Elston was no longer cut off by the river and speculators began buying land around Elston and Burleigh Heads. Estates down the coast were promoted and hotels opened to accommodate tourists and investors.
In 1925, Brisbane hotelier Jim Cavill opened the Surfers Paradise Hotel located on what would later become the site of the Surfers Paradise Centre which incorporates the Surfers Paradise Beer Garden and Hard Rock Cafe. In opening the hotel and neighbouring zoo, Cavill created the first attraction in the suburb. Located between the ferry jetty and the white surf beach off the South Coast Road, it became popular and shops and services sprang up around it. In the following years Cavill pushed to have the name Elston changed to Surfers' Paradise. The suburb was officially renamed on 1 December 1933 after the local council felt the Surfers Paradise name was more marketable. In July 1936 Cavill's timber hotel burnt to the ground and was rebuilt the following year.
A development boom followed in the 1950s and 1960s. The first highrise in Surfers Paradise was erected in 1959 and was named the Kinkabool. The Kinkabool stood 10 stories high and remains to this day in Hanlan Street. Many tall apartment buildings were constructed in the decades that followed, including the iconic buildings included the Iluka, St Tropez and The Pink Poodle. The boom later saw strong Japanese investment in the 1980s.
Little remains of the early vegetation or natural features of the area and even the historical association of the beachfront development with the river is tenuous. The early subdivision pattern remains, although later reclamation of the islands in the Nerang River as housing estates, and the bridges to those islands, have created a contrast reflected in subdivision and building form. Some early remnants survived such as Budd's Beach — a low-scale open area on the river which even in the early history of the area was a centre for boating, fishing and swimming.
Some minor changes have occurred in extending the road along the beachfront since the early subdivision and The Esplanade road is now a focus of activity, with supporting shops and restaurants. The intensity of activity, centred on Cavill, Orchid and Elkhorn Avenues, is reflected in the density of development. Of all places on the Gold Coast the buildings in this area constitute a dominant and enduring image visible from as far south as Coolangatta and from the mountain resorts of the hinterland.

Heritage listings

Surfers Paradise has a number of heritage-listed structures, including:

Foreshore

Surfers Paradise is fronted to the east by the Surfers Paradise Foreshore, a rejuvenated public space that fronts Surfers Paradise Beach and the Pacific Ocean. The Foreshore was completed in 2011 and feature contemporary coastal streetscaping that incorporates existing trees and vegetation, including about 95 pandanus trees. The masterplanned space hosts a full calendar of free public events such as the Surfers Paradise Festival and the Australian Sand Sculpting Championships. The area of Surfers Paradise east of Surfers Paradise Boulevard sprawling towards the beach tends to focus on family-friendly attractions such as Time Zone, Ripley's Believe it or Not museum and Adrenalin Park; while the nightclubs and adult entertainment tend to be concentrated in the western part of the suburb.

Accommodations

The precinct offers high rise accommodations to tourists such as Circle on Cavill, Hilton, Q1 and Soul.
;Retail
Surfers Paradise offers some of the Gold Coast's best shopping opportunities, with a variety of stores located in Cavill Avenue and surrounding streets as well as at the Centro Surfers Paradise Shopping Centre is located in Cavill Avenue.

Adrenalin Park

Adrenalin Park is a small amusement park in Surfers Paradise operated by Funtime. The park features the Sling Shot and Vomatron rides as well as a mini golf course.

Meter Maids

The Surfers Paradise Meter Maids were introduced in 1965 when entrepreneur Bernie Elsey opposed the installation of parking meters in Surfers Paradise. The maids were hired to top up expired parking meters and dressed in gold bikinis. Meter feeding is against the law but council decided to ignore the offence due to the good publicity it garnered. Gold Coast Mayor Bruce Small promoted the city in 1967 through the use of the bikini-clad meters maids. The evolution of parking meters has rendered the meter maids initial goal useless and are seen as a novelty these days.
The meter maids initially dressed in gold lamé bikinis and a tiara but the outfit would go through several changes during their existence. The attire has now evolved into a gold lycra bikini and an Akubra hat. A sash is often worn emblazoned "Surfers Paradise Meter Maids". Controversial retired Australian rules football player Warwick Capper underwent a short stint as a Surfers Paradise meter maid in 2007.

Nightlife Precinct

The "Gold Coast Nightlife Precinct" offers many after-dark activities for visitors, especially around Cavill Avenue. The precinct is considered Australia's nightlife capital and attracts close to 20,000 visitors daily. The precinct also hosts the largest Schoolies week event in the country, attracting tens of thousands of school leavers to the precinct.

Ripley's Believe It or Not

is a small museum with many unusual exhibits - located in the heart of Surfer's Paradise in Caville Avenue.

Events

Surfers Paradise hosts a calendar of free public events, largely targeting residents of the Gold Coast, visitors from southeast Queensland and interstate and international tourists.

Surfers Paradise Festival

Staged each March and April, the annual Surfers Paradise Festival is a celebration of local music, food, fashion, film and art and is a key driver of the Gold Coast's long-term cultural development.
Across the four weekends of the festival, the Surfers Paradise precinct is transformed into a vibrant showcase of the Gold Coast's emerging arts and cultural scene.
The festival comprises an accessible mix of family events, exhibitions, live music, street markets and short film screenings.

Schoolies

is an Australian tradition of high-school graduates having week-long holidays following the end of their final exams in late November and early December. The tradition began on the Gold Coast in the early to mid 1980s and Surfers Paradise is still the largest single venue for the event. Prior to the 1980s, school leavers enjoyed one "muck up day" at the end of their Senior year, which often ended by meeting up at one of the old beer gardens in Surfers or Broadbeach. Official Schoolies events on the Gold Coast are drug-free and alcohol-free events held on the beach. The events often include concerts and parties.
The event is often seen as a rite of passage for graduating students and a transitional period from youth to adulthood. It is constantly criticised as promoting teen sex and under age drinking/drug taking. The event also attracts over age and under age attendees that are referred to as 'toolies' and 'foolies'. It is estimated that around 40,000 teenagers travel to the Gold Coast for the Schoolies event every year. A dedicated Schoolies event zone, featuring live music and youth-themed activities, is established each year on Surfers Paradise Beach in order to provide a safe, fun environment for school leavers. The area is monitored for exclusive use of current Year 12 school leavers. Schoolies Hub Beach area opens nightly from 7pm.
Volunteers in bright orange vests are the Schoolies Support Team who provide practical support and advice. Recharge Zones are located close to the Schoolies Hub to provide a safe place to keep hydrated with free water available.

Sport and recreation

A number of well-known sporting teams represent the local area. One of them is the well known NRL club named the Gold Coast Titans and Surfers two Australian rules football team's Gold Coast Football Club, Surfers Paradise Australian Football Club plus Australian Shooting Academy, Surfers Paradise Rowing Club, Surfers Paradise Apollo Soccer Club, Surfers Paradise Rugby Union Club, Surfers Paradise Triathlon Club, Surfers Paradise Cricket Club, Surfers Paradise Golf Club, Surfers Paradise Surf Life Saving Club and Surfers Paradise Baseball Club.
In Surfers Paradise there also is the Surfers Paradise Street Circuit, which hosted CART for a long time and now hosts Supercars Championship.

Education

Surfers Paradise State School is located on the Isle of Capri in Surfers Paradise. A State primary school was first established in Laycock Street, three blocks south of Cavill Avenue, in 1934. It was replaced with the Isle of Capri site in 1976.
The Japanese Language Supplementary School of Queensland Japanese School of Gold Coast, a weekend Japanese school, maintains its school office in Surfers Paradise. It holds its classes at All Saints Anglican School in Merrimac.
Gold Coast Learning Centre, a continuing education provider with classes in General English, IELTS, TESOL, Business, Accounting, Management, Marketing, Workplace Health and Safety, and Human Resources.
English in Paradise, an English language school and international college that has been operating since 2001.
Holmes Institute, an integrated multi-sector private provider of education. The institute consists of a faculty of Vocational Education and Training, a faculty of Higher Education, a School of Secondary Education and an English Language Centres at each location, including Surfers Paradise.
The City of Gold Coast Economic Development Strategy aims to raise the city's global profile as an education, knowledge and research destination. Increased study and training in the city is working towards growing the Gold Coast skills base, increasing employment options and meeting the city's business needs into the future.

Rankings

Surfers Paradise Beach is regarded as one of the best beaches on the east coast of Australia and has been recognised with numerous domestic and international awards:
The precinct is serviced by two modes of public transport which are Surfside Buslines and the light rail service. Surfside Buslines operates serval bus routes which connect the suburb with the western parts of the city. The G:link runs in a north–south direction.

G:link

The G:Link light rail system has five stations through the precinct.
lies on the southern end of Surfers Paradise Boulevard, near the intersection of the Gold Coast Highway. The station services Northcliffe Surf Lifesaving Club and the Northcliffe beach. Surfers Paradise station is located on Surfers Paradise Boulevard between Clifford Street and Hamilton Avenue. Notably, it is the closest station to the Q1. Cavill Avenue station lies on Surfers Paradise Boulevard between Cavill Avenue and Elkhorn Avenue. It is the closest station to Cavill Avenue, considered to be the heart of the precinct. Cypress Avenue station lies on Surfers Paradise Boulevard between Cypress Avenue and Palm Avenue. It is the closest station to Funtime amusement park. The station provides bus connections to Nerang railway station. Surfers Paradise North station is located on the north side of the intersection of Surfers Paradise Boulevard and Ocean Avenue.

Climate

As a popular destination for beach-goers, Surfers Paradise is noted for its relatively steady warm climate throughout the year. Temperatures recorded at the nearest active weather station, Gold Coast Seaway, are milder than Brisbane in summer and warmer in winter. Extreme temperatures at the station have ranged from on 22 February 2004 to on 19 July 2007. The average temperature of the sea ranges from in July and August to in February.

Demographics

In the 2016 Census, there were 23,689 people in Surfers Paradise. Of these 51.1% were male and 48.9% were female. The median age of the Surfers Paradise population was 37 years, 1 year below the national median of 38. 44.6% of people were born in Australia. The next most common countries of birth were New Zealand 7.1%, England 3.7%, India 3.6%, Brazil 2.4% and Japan 2.1%. 59.3% of people spoke only English at home. Other languages spoken at home included Mandarin 2.5%, Portuguese 2.4%, Japanese 2.3%, Punjabi 1.8% and Spanish 1.6%. The most common responses for religion were No Religion 29.2% and Catholic 19.3%.
According to the, Surfers Paradise is an ethnically diverse suburb, including the largest Jewish community, the largest Spanish Australian community, and the largest Lebanese Australian community of any suburb in Queensland.

In popular culture

As an iconic holiday destination, Surfers Paradise has been namechecked in numerous popular Australian songs and other works including:
The place is part of the open world environment of the 2016 racing video game Forza Horizon 3 and is the location of the Horizon Surfers Paradise Festival.